eMarketing Deals

21+ Best Email Marketing Software Services & Platforms (2023)

21+ Best Email Marketing Software Services & Platforms (2023)

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Choosing the right email marketing software is crucial to building a list of loyal customers. From sending personalized emails to tracking engagement, the best email marketing software can help you meet your goals. In this guide, I ranked and reviewed the 21+ best email marketing software, along with my top 5 choices, so that you can pick the best one.
Want to jump straight to my top picks? My favorite email marketing software are Campaigner and ActiveCampaign.
Email marketing software gives you the highest return on investment (ROI) among marketing channels – $38 for every $1 spent.
Plus, there are 1.5 billion active Gmail users – all of them could be potential customers.

How do you get started with choosing the right email marketing software?

The best email marketing services, software, and platforms have different price points and features.
Whether you are sending cold emails or looking for Gmail add-ons and extensions to help send more emails, there’s a tool for you.

This guide will help you:

• Pick the best email marketing software based on your needs
• Save the most money on this business tool.
Listen while you read: After our genuine and honest testing, here’s a video with our top 3 email marketing platforms and a preview of their dashboards:

What Are The Best Email Marketing Services?

To choose from the best email marketing software, research price, reliability, technical support, template designs, ease of use, deliverability, automation, integrations, and any additional features you need.
The best email marketing software should allow you to design emails easily, segment your list, personalize your messaging, and view analytics reports, all to build an email list for your business.
And they should, most importantly, hit users’ primary inboxes.
In the end, email marketing is about sending the right message to the right user at the right time.

Here are my picks for the best email marketing software and services to try this year:

1. ActiveCampaign.

Best for CRM ($29/month)

ActiveCampaign is a great email marketing software where machine learning plays a key role.
With Predictive Actions, ActiveCampaign answers tough questions about your customers to automatically take action for you and lead them down the sales funnel.

$13.00/m – $600/m
5/5

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Email Marketing Form

You can integrate ActiveCampaign with 850+ other apps like Facebook, Shopify, WordPress, and more.
Automating your list segments is intuitive, and you can build list triggers and move users based on dynamic email content, sales follow-ups, and more.
Email workflows are robust and easy to manage.
This data syncs with their built-in CRM to provide sales teams with advanced lead scoring.
Their lead scoring system is flexible too. If you’re unfamiliar with lead scoring, it’s a way to award points to individual email subscribers based on your chosen actions.
Then once they hit a point threshold, they either enter a new automation funnel or can be contacted by your sales team.

Here are the steps:

• First, you select your engagement metrics. These could be anything from an email open or click to a content download or consultation request.
• Next, you add your lead-scoring rules and points based on these conditions. These should be set based on effort and propensity to convert.
• Maybe an open email is worth two points, and a link click is worth five points. Or actions like non-opens or unsubscribes are worth negative points. Once a subscriber reaches a pre-determined point threshold, subscriber data flows to the Deals CRM, where they enter a new stage of automation:
It’s a great system that large companies use to nurture email leads in the most personalized way possible.
Another strong selling point is email deliverability, ranking higher than all other platforms on this list. Their email sends are the least likely to be marked as spam and have the best chance of hitting primary inboxes on Gmail and Outlook.
Check out this full ActiveCampaign review for a more detailed look at this tool.
You can also check out my Constant Contact vs. ActiveCampaign review article to compare these two platforms directly.

Key Features:

• One-on-one training lets you get the most out of ActiveCampaign, and their team is always available to answer any questions.
Free migration means no need to worry about losing data or starting from scratch.
• Beautiful email marketing allows you to create stunning newsletters and campaigns that will engage your customers and encourage them to buy
• Set up a welcome series to introduce new subscribers to your brand, and message your customers to keep them updated on new products and sales.
Site Tracking helps you see how people interact with your website, so you can make changes to improve your conversion rate.

User Experience:

Once you sign up, a step-by-step automation builder allows you to create your first marketing campaign quickly.
After that, the intuitive interface makes it easy to keep track of your progress and make changes as needed.
In addition, the visual elements give you a clear overview of your progress and help you to focus on the most critical tasks.

You can add triggers, set delays, and edit your campaign anytime.

Pricing:

Pricing is based on the account features and the size of your email list.
• Lite: $29/month
• Plus: $49/month
• Professional: $149/month
• Enterprise: Custom Pricing
All plans come with a 14-day free trial.

What I Like/Dislike About ActiveCampaign:

Like:

• The interface is intuitive, making it easy to navigate for beginners.
• The onboarding and support teams provide helpful resources and guidance when needed.
• Additionally, managing campaigns is a breeze with ActiveCampaign.

Dislike:

• Reporting and integrations are sometimes challenging to understand and use.
• The use of tags can be confusing and challenging to keep track of.

Product Updates:

• Improved App Studio authentication log lets you quickly and easily see who has accessed your account.
• Create your custom objects. You can now create custom fields to store needed data without coding.
• Add a signature personalization tag to personal emails to make them unique and stand out in the inbox.
ActiveCampaign is the best tool if you’re looking for the best email marketing, CRM, and automation tool in one place.
Get started with ActiveCampaign.

2. Constant Contact.

Best Email Marketing Service for Small Businesses ($20/month)

Constant Contact has been in the email marketing space since 1995, taking the name Constant Contact back in 2004.

$13.00/m – $600/m
5/5

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In 2015, they became a part of Endurance International Group, a powerhouse that other companies, including Bluehost, HostGator, and Domain.com.
As stated on its website, the company’s ultimate goal is to help small businesses navigate the web’s promise, power, and potential.
They feature 100+ modern, mobile-optimized templates to engage and convert customers, real-time reporting and analytics, and bonus features like coupons, polls, and events.
One of its most unique features is its event management system and the ability to manage invitations, registrations, and tickets:
Email deliverability is above average and one of the highest among email service providers at over 90%.

Key Features:

Email Marketing: With Constant Contact, you can create beautiful email newsletters and campaigns to engage your customers and encourage them to buy.
• List Growth: Constant Contact’s growth tools make it easy to grow your email list to reach more customers.
Social Media Posting: With Constant Contact, you can post to social media platforms such as Facebook and Twitter to keep your customers updated on new products and sales.
Automation: Constant Contact’s automation features allow you to send welcome emails to new subscribers, follow up with customers who haven’t bought anything, and more.
• A/B Testing: A/B testing allows you to test different versions of your email newsletter or campaign to see which one performs better.
• Landing Pages: Constant Contact’s landing pages allow you to drive more traffic to your website and increase conversions.

User Experience:

Being a very visual platform, you can use a WYSIWYG (what you see is what you get) editor to customize your email templates easily.
You can also experiment with the many pre-built automation options to find the perfect fit for your business.
You can also create your landing website easily, having a blog, landing pages, and email forms all in one place.
Pricing:
Constant Contact pricing is tiered based on the number of email contacts in your list.
Their paid plans start at $20/month for up to 500 contacts.
Their drip campaigns are easy to use and intuitive.
You can create simple sequences, but combining conditions or using advanced filtering is impossible.

What I Like/Dislike About Constant Contact:

Like:

• Specialized marketing messages make it easy to create targeted campaigns to engage your customers and encourage them to buy.
• Additionally, the ease of creating lists is a huge time-saver.
• I also appreciate that Constant Contact offers professionally-designed templates for those who want to create beautiful email newsletters but don’t have the time or design skills to do so themselves.

Dislike:

• More options for reports would be helpful to help understand email marketing performance.
• Sometimes, changes made to content don’t get saved, which can be frustrating.ding training can
• Support could be faster in responding to questions.

Product Updates:

• Reset your authentication factors without contacting support so you can quickly get back into your account if you lose your phone or 2-factor authentication device.
• You can export from Canva directly to the Constant Contact image library to quickly and easily add images to your email newsletters and campaigns.
Constant Contact is a good choice if you’re looking for niche features like event management and want top-notch email deliverability.
They are my #2 choice for email service providers this year.
With my link, you can get started today and take 10% off your first 12 months.
Try Constant Contact

3. HubSpot.

Best Email Marketing Software for Marketers (Free – $50/month)

HubSpot is the most integrated marketing package on the market.
Using their email marketing software is one of the easiest ways to design, optimize, and send fantastic-looking emails.

$13.00/m – $600/m
5/5

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They provide many custom features, and you can pick, plan, and upgrade whether you’re a small business or a large enterprise.
When creating an email, you either use one of their pre-made email templates or start from scratch.
These templates allow you to add text, images, buttons, dividers, and all kinds of assets and layouts.
I found their email editor the easiest to use on the market. It’s much faster and more user-friendly than other tools on this list:
Once you’re happy with your email design, preview it based on different recipients, devices, or email clients like Gmail, Apple Mail, and Office 365.
Email subject lines, preview text, and the content itself can look very different based on the end user’s email client.
These previews ensure your emails look great in any inbox.
Personalization is another strength of HubSpot. Like standard tools, you personalize content based on common merge tags like the recipient’s first name.
HubSpot takes it a step further.
You can also personalize content based on a user’s device, list segment, and geographic location.
Plus, you can A/B test your subject lines and content to maximize your email open rates and click rates.
Next, when you’re ready to hit send and publish your email, you can use their Smart Send functionality. This feature allows you to adjust your send time to maximize engagement.
After sending your email, it’s time to view your metrics.
The HubSpot analytics dashboard gives you data on your opens and clicks, plus unique information on the amount of time spent viewing your email.
Viewing whether subscribers Read, Skimmed, or Glanced at your email is one of the best reporting tools to observe how engaging your email content is:
For example, you may see that subscribers are only glancing at your emails for a short time.
This data helps you know which email content types need improvement.
Consistently hitting users’ inboxes is another benefit of HubSpot. They have a healthy 99% email deliverability rate.
These substantial numbers are due to proper domain validation settings with DKIM and SPF records and the ability to thoroughly preview and test emails.
The main reason that HubSpot is #1 on my list is that their email marketing platform is just one aspect of their product.
The real benefits come with their Marketing Hub Starter Package.

Key Features:

This full marketing platform includes email marketing and everything else to align your marketing and sales efforts:
• Create beautiful emails without designers or IT using HubSpot’s drag-and-drop email builder.
• Boost email engagement with HubSpot’s built-in tools for A/B testing, email automation, and segmentation.
• Schedule emails in advance to send them at the perfect time for your audience.
• Protect the data of your customers by using HubSpot’s GDPR-compliant forms and opt-ins.
• Task management helps you track who is responsible for what, when it’s due, and get updates on progress.
HubSpot is my #3 pick for the best email marketing software for a straightforward reason: It perfectly aligns your inbound and outbound marketing in the most efficient way possible.

User Experience:

With solutions that integrate all your marketing tools into one place, HubSpot provides a streamlined experience.
The visual interface lets you quickly see your progress and results for each campaign.
You can also create custom reports to get more insight into your marketing performance.
In addition, you can analyze the health of your marketing campaigns with built-in analytics tools.
There are also help features right there on the platform, so you can get answers to your questions quickly.

Pricing:

I recommend you get started for free, then upgrade to their Marketing Hub Starter Package for $45/month.

What I Like/Dislike About HubSpot:

Like:

• Workflow: You can easily automate your email marketing processes with HubSpot’s workflow tool. This huge time-saver allows you to focus on other aspects of your business.
• List-building functionality: With HubSpot, you can quickly and easily build lists of subscribers, allowing you to grow your email list and reach more customers.
• Support people are great: The support team at HubSpot is very responsive and helpful. They are always willing to answer any questions and help you troubleshoot any issues you may be having.

Dislike:

• Not always obvious how to accomplish tasks leading to a bit more of a learning curve
• Onboarding training can be more direct and concise.

Product Updates:

• Custom feedback surveys: You can now create custom feedback surveys to collect customer data. These feedbacks provide a great way to gather insights about your products or services and improve your customer experience.
• HubSpot’s payments feature: You can now use HubSpot’s payments feature to accept payments and donations directly through your website. Payments increase conversions and revenue.
• 50+ new HubSpot-built data sync integrations: HubSpot has added 50+ new data sync integrations, so you can easily connect your account with other software platforms. These integrations streamline your workflows and save time.
Try HubSpot

4. Sendinblue.

Best Email Marketing Service with Automation on a Budget ($25/month)

Sendinblue is an easy-to-use email marketing service with a free plan that allows unlimited contacts and 300 email newsletters daily.

$13.00/m – $600/m
5/5

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If you’re serious about growing your list, you can use their Lite plan, which starts at $20/month and allows up to 40,000 sends per month and no daily sending limit.
Their free platform is all built on ease of use.
Its simplicity allows you to easily create clean-looking templates, automated welcome emails, and website opt-in forms.
They also offer live chat and CRM in their free plan, which includes one automation workflow for up to 2,000 contacts.
Sendinblue also uses machine learning and AI to send emails at the best time of the day to maximize engagement.
You can also view real-time statistics with necessary reports that provide metrics like open rates, click-through rates, deliverability, and heat maps.
One of their best features is their email automation workflows.
These allow you to set triggers and put your subscribers through custom workflows based on actions they take on your website and in the funnel:
These automated triggers create actions like sending emails and SMS messages, segmenting your contacts into separate lists, and updating their information in your database.

Key Features:

• SMS Marketing means that you can now send text messages to your contacts in addition to email. This channel is a great way to reach more people and get more engagement.
• Chat allows you to communicate with your contacts in real-time, which is a great way to build stronger customer relationships.
• Transaction Email helps you keep track of your transactions and follow up with your contacts, increasing sales and conversions.
• Get more engagement by launching Facebook ads directly from Sendinblue. This engagement is a great way to reach more people and get more leads.
• Conversion Rate Optimization (CRO) is integral to any marketing strategy. With Sendinblue, you can A/B test your emails to determine which version gets the best conversion rates.

User Experience:

With a walkthrough to help you get started, Sendinblue makes it easy to create your first marketing campaign.
The intuitive interface makes it easy to keep track of your progress and make changes as needed.
You can also let the platform find the best times to send emails based on your recipients’ previous best engagement times.

Pricing:

You can get started with their Lite Plan for $25/month if you want advanced email marketing automation software on a budget.

What I Like/Dislike About Sendinblue:

Like:

• It’s straightforward to integrate this platform into any third-party service.
• You can also create an email marketing campaign within minutes.

Dislike:

• Sometimes, the search does not find the right contacts, which can be frustrating.
• The free plan can feel insufficient for testing and exploring all the platform’s features.
Try Sendinblue

5. Moosend.

Excellent All-In-One Email Marketing Automation Tool (Free – $9+/month based on list size)

Moosend is an email automation tool that helps you build your email list, personalize your messages, and automate tasks so you can focus on customer relationships.

$13.00/m – $600/m
5/5

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They have intuitive drag-and-drop email templates in their campaign builder. This tool lets you add images, text blocks, social icons, and more to your emails.
They have an extensive library of email templates with different responsive layouts that look great on desktop or mobile.

Key Features:

The area where Moosend stands out is the automation features. Using their “Recipes” (pre-built automation templates), you can automate messages via upsells, customer engagement, and customer loyalty.
Every automation has three main components: the triggers, control steps, and actions.
When you combine all three, you can filter email list segments and send sequences when your specified actions occur.
Some other critical Moosend features include:
• Landing Page Builder Tools: Create custom webpages with email sign-up forms to increase conversions.
Automation Workflows: These templates let you easily personalize your emails and nurture customer relationships.
• Custom Opt-In Forms: You can design and create custom forms to let visitors subscribe to your email list.
• List Segmentation: Segment your list based on customer behavior, like engagement metrics, abandoned cart emails, and more.
• Reporting Tools: Their analytics tools provide a bird’s eye view of your essential email metrics.
Customer Support: Each paid plan provides phone support. Custom enterprise plans all give an account manager and support via email, phone, and live chat. They also have video tutorials and a vast knowledge base to answer your questions.

User Experience:

There’s a wide range of actions and conditions that you can use to trigger your emails, making it easy to create very sophisticated marketing automation campaigns.
You can also use the visual interface to see your progress and results for each campaign.
You can also define many settings that help you fine-tune your campaigns for better results.

Pricing:

The pricing reflects the number of subscribers in your email list.
They provide a free plan for users with under 1,000 subscribers and include sign-up forms, reporting, and the ability to send unlimited emails.
Moosend’s paid plans start at $9 per month and increase with the number of subscribers.
Every paid plan can access transactional emails, page builders, and SMTP servers.
Their enterprise plans provide migration and onboarding support and Security Assertion Markup Language (SAML).

What I Like/Dislike About Moosend:

Like:

• The user-friendly interface and the dashboard are very intuitive.
• The campaign reports and performance monitoring are also beneficial when optimizing your campaigns.

Dislike:

• The importation of a CSV file is a bit tough to understand and follow.
• The Moosend landing page builder interface can be confusing to use at first.

Product Updates:

• You can now see the most recent action taken on your site.
• Filter and sort automations by name, list, or date, allowing you to find the automation quickly you’re looking for.
If you’re looking for advanced email automation tools, give Moosend a try.
Try Moosend

6. Campaigner.

Best Overall Email Marketing Software

Campaigner provides more than email automation.
It helps you create entire customer journeys that are highly personalized, starting from the very first interaction and continuing throughout the whole customer lifecycle.

$13.00/m – $600/m
5/5

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Campaigner’s ability to attract and capture more leads, convert them into paying customers, and keep them engaged with your brand long-term.
With an intuitive automation workflow builder and a wide range of features, Campaigner is an excellent choice for businesses.

Key Features:

• Create workflows that allow you to send highly personalized messages to your contacts at scale automatically.
• With Autoresponders, you can quickly turn one-time visitors into lifelong customers by automatically sending them targeted and timely emails.
Launch Triggered Campaigns based on specific interactions (such as opening an email or clicking a link) and Recurring Campaigns that send on a regular schedule.
• Embrace SMS marketing to reach your contacts where they are the most.
Social media integration helps you to share your message with your network and increase the visibility of your brand.

User Experience:

The ability to build emails using professional templates, or code your own from scratch, is one of the things that makes Campaigner stand out.
The email builder is easy to use and offers a wide range of customization options, so you can create emails that perfectly reflect your brand.
A top menu makes navigating the different features easy, providing an intuitive user experience.

Pricing:

There are four pricing plans available on Campaigner:
• Starter: $59/ mo
• Essential: $179/ mo
• Advanced: $649/ mo
There is also an eCommerce plan, at $79.95/ mo, that includes Shopify and Magento integration, unlimited contacts, and other ecommerce features.

What I Like/Dislike About Campaigner:

Like:

• A ton of functionality is included in Campaigner, ranging from email automation to SMS marketing.
• I also like the different customization options for email templates, which allow you to create emails that perfectly reflect your brand.
• The delivery rate is also relatively high compared to other products.

Dislike:

• Getting the exact look you want when designing an email takes a bit of adjusting.

Product Updates:

• With a new two-factor authentication (2FA) feature, Campaigner makes it easier and more secure for customers to log in and manage their accounts.
Get started with Campaigner.
Try Campaigner

7. Mailerlite.

Best Ease of Use and 24/7 Support (Free – $10/month)

Over 600,000 customers around the world use Mailerlite.
They have flexible tiered plans based on the size of your contact list.
You can start with their forever-free plan if you have less than 1,000 email subscribers.

$13.00/m – $600/m
5/5

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They are best known for their easy user interface, responsive email designs, and excellent 24/7 phone support and email support.
This free plan has limited features and allows you to send up to 12,000 emails per month.
Upgrading to their $10/month plan gives you access to all features that help your email marketing strategy, including a landing page builder, embedded forms, and pop-ups.
With Mailerlite, you can track your email marketing results with a click map and opens by location reports.

They also provide some other great features, including:

• Live 24/7 customer support via chat and email
• A powerful and easy-to-use landing page builder
Ecommerce integrations with the top platforms
Email surveys
• Template Gallery
• Amazing email deliverability

Pricing:

With a free plan for up to 1000 subscribers, Mailerlite’s pricing plans offer something for everyone.
Overall, if you’re looking for flexible pricing, want excellent deliverability, and don’t have an extensive list yet, give Mailerlite a try.
Try Mailerlite

8. GetResponse.

Best Automated Sales Funnels and Landing Page Features ($12.3/month)

GetResponse is an all-in-one online marketing platform to grow your business.
They offer email marketing campaigns, high-converting landing pages, and webinar software to help your marketing efforts.

$13.00/m – $600/m
5/5

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The real standout is Autofunnel – a tool with 30+ ready-made landing pages, email templates, and sequences to generate sales. And you can choose your end goals.
Whether you want to drive lead generation, product sales, or webinar registrations, Autofunnel is the answer.
They’re optimized to nurture your email list and maximize your funnel’s conversion rates:
On the downside, some of their 500 templates look a bit outdated, and they have middle-of-the-pack deliverability compared to others on this list.
However, one of GetResponse’s biggest strengths is its intelligent automation tools.
Using these features, you create multiple advanced conditions to segment your lists automatically.
Their drag-and-drop builder is also very intuitive and makes designing high-quality emails a breeze.
GetResponse is one of the best email marketing tools for creating automated sales funnels and landing pages.

Pricing:

With a free plan for up to 500 contacts, you can test this solution to see if it’s right.
After that, the Basic Plan comes in at $13.24 per month, Plus at $41.12 per month, and Professional at $82.94 per month.
You also save between 18 and 30% with annual plans.
Try GetResponse

9.Pabbly Email Marketing .

Excellent Inbox Delivery and Independent SMTP Service ($24/month)

Pabbly is an online platform that offers a full-service suite of marketing tools for online form building, email marketing, subscription billing, and email list cleaning.

$13.00/m – $600/m
5/5

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Also, it provides a complete business management bundle of all these tools at a low cost, named Pabbly Plus.
Pabbly’s email marketing service doesn’t restrict you to features like marketing automation, list management, autoresponder emails, segmentation of subscribers, etc., whether a paid or free plan.
You can effortlessly integrate in-built or 50+ external SMTPs and send emails without additional charges.
With Pabbly Email Marketing, you can boost your marketing performance by running campaigns and sending bulk emails to all your prospective users in just one click.
Also, it handles bounce and spam complaints about all popular SMTP services such as Amazon SES, MailGun, Mandrill, SendGrid, etc.
Some other essential features include:
• Some highlight features of Pabbly Email Marketing include:
• A user-friendly drag-and-drop email editor
• 500+ Email templates that accept all types of customizations
• Collect leads & business-related information via its subscription forms
• Connect multiple SMTPs to route emails through various vendors
• Improve open rates by removing the invalid emails from your list with MX cleaner
• Send automatic follow-up emails to non-opens
• Use autoresponders and interact with the users without any manual efforts
• Automatically send emails on pre-set schedules to engage the subscribers.
Its email platform has a 99% delivery rate, and they’re a great option if you’re looking for a service to regularly clean your list and keep your database up to date.

Pricing:

The pricing for Pabbly Email Marketing is based on your number of subscribers.
Get started with Pabbly Email Marketing.
Try Pabbly

10. ConvertKit.

Great Email Marketing Software for Bloggers ($9/month)

ConvertKit is built by creators, for creators.
They understand their client’s needs and know what it takes to grow an online following.

$13.00/m – $600/m
5/5

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They boast attractive forms, increase conversion rates with automated emails, and organize your subscribers to maximize engagement.
For bloggers looking to send personalized, text-based emails, their designs look like they’re coming right from Gmail.
Additionally, they offer pretty advanced email sequences based on both site actions and actions within emails.
Their advanced triggers make for some excellent list segmentation options:
ConvertKit is also a strong pick for a few main reasons:
• You can use advanced segmentation based on different actions to personalize your email funnels.
• Your text emails look professional and don’t have annoying email branding.
• The best emails for your blog will be strictly text. Don’t worry about fancy design features, adding your logo, or imagery.
Ultimately, it’s an excellent platform for lead funnels.
For example, if a sales professional were trying to close a big deal, they would close it with a phone call or a simple text-based email.
They wouldn’t use an image-heavy marketing email full of company branding.
Check out my Convertkit vs. Mailchimp review for more information.

Pricing:

With a free plan for up to 300 subscribers, their paid plans start at $9/month. These options make it an excellent choice for bloggers who build high-converting sales funnels.
Get started with ConvertKit – my top choice for bloggers.
Try ConvertKit

11. Omnisend.

Best Omnichannel Email Marketing Service for Ecommerce ($16/month)

Omnisend takes email marketing a step further by unifying email marketing across social media platforms, text, push notifications, Whatsapp, and more.

$13.00/m – $600/m
5/5

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Over 70,000 marketers use their email marketing software in 130+ countries.
For e-commerce brands, Omnisend can send visitors more relevant messages across platforms and devices.
They do this by understanding website browsing behavior and user device preferences based on custom events you create.
For example, you can track user actions on your website and again within welcome emails, abandoned cart emails, and post-purchase automation series to segment messages more effectively.
And they integrate with all of the top ecommerce platforms.
Whether you’re using BigCommerce, Shopify, WooCommerce, Magento, or other e-commerce software, you can hook up Omnisend to drive more sales.
With their $16 per month Standard Plan, you can send 6,000 emails/month and get access to their automation features.
These include interactive signup forms and email elements, SMS marketing, notifications, and product recommendations.
This feature set is excellent for e-commerce conversion rates, as users will receive messages based on the products they’ve interacted with on your site.
Omnisend is one of the best choices for omnichannel brands that want to effectively market (and remarket) to their visitors.

Pricing:

You can get started with their free plan, and their paid plans start at $16/month.
Try Omnisend

12. Gist.

Best All-In-One Marketing Software (Free – $29/month)

Gist is marketing automation, live chat, and email software that provides a full 360-degree view of your business.

$13.00/m – $600/m
5/5

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They also feature advanced tools like event tracking to see what people do on your website and a knowledge base to provide customer support in an automated way.
Where Gist excels is in its chatbot features.
Their GistBot pre-qualifies leads and book meetings 24/7 for your sales teams – all with a modern feel and in any language.
You assign conversations to different team members, send private notes, and organize exchanges with easy open/close statuses.
Additionally, their automation tools let you create visual workflows to engage and convert customers.
You create actions and tags to understand customer behavior, segment your audiences, and use timing variables to send the right message at the right time.
With advanced live chat, event management, and marketing automation, Gist is a great all-in-one marketing solution for businesses looking to increase leads for their sales team.

Pricing:

You can get started for free with two support seats included.
Try Gist

13. Automizy.

Email Marketing Tool that Improves Open Rates by 34% ($29/month)

Automizy is an email marketing platform designed to increase your open rates by giving you all the necessary tools to make your emails stand out in a crowded inbox.

$13.00/m – $600/m
5/5

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Email Marketing Form

Automizy provides the essential email marketing feature set, including sending campaigns, building automations, creating forms, and managing your contacts.
You’ll get everything you need to reach your email marketing goals in one intuitive interface.
When using Automizy, you’ll gain access to proven email marketing best practices.
These practices help you:
• increase your open rates with built-in best practices
• create email automation
• automatically resend campaigns to non-openers
• save time with email templates and automation blueprints
• and more.
To maximize your email opens, Automizy provides an email subject line tester to get scores for your subject lines before sending them.
This feature helps to predict subject line performance based on data from over 1 million campaigns.
Lastly, you can AB test automated emails. Write up to 4 subject line variations and let our AI optimize.

Pricing:

Get started for $29/month, and you get access to all features, including the user-friendly email workflow builder, to map your best-converting email sales funnel.
Try Automizy

14. AWeber.

Best Email Marketing Software for Small Businesses with Helpful Support (Free – $16.15/month)

eClincher is great for those businesses that have a large need for social media management. It is an all-in-one solution that can help businesses manage many aspects of their social media marketing.

$13.00/m – $600/m
5/5

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Email Marketing Form

With high-quality email and phone support, plus helpful support articles and videos, you get answers fast and can focus on growing your business.
Like other tools on this list, they offer drag-and-drop email builders, list management tools, and analytics reports.
With AWeber list management, you can import an email list and create a database from common file types like XLS, XLSX, TXT, CSV, and TSV.
They make it easy to manage your lists automatically with any rules you create.
Additionally, with their marketing automation tools, you can create an autoresponder workflow based on actions like email opens, link clicks, site visits, and purchases.
One selling point is their 700 design templates – this compares to 500 with GetResponse and just 80 with MailChimp.
Some of their templates look outdated, but some also look great and remind me of high-quality Instagram ads.
They also just released the ability to use web fonts and standard fonts.
With the sheer amount of template designs, helpful support team, and knowledge base, AWeber is an excellent choice for small business owners.

Pricing:

You can get started with AWeber’s free plan, which provides nearly all of its features, including unlimited landing pages, sign-up forms, automated email campaigns, hundreds of powerful integrations, and award-winning 24/7 customer support. AWeber’s Pro plan starts at $19/month and depends on the number of subscribers on your list.
Try AWeber

15. Campaign Monitor.

People-First Company with 99% Customer Satisfaction ($9/month)

eClincher is great for those businesses that have a large need for social media management. It is an all-in-one solution that can help businesses manage many aspects of their social media marketing.

$13.00/m – $600/m
5/5

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There isn’t one specific or unique feature that sets them apart. However, there is something to be said about doing everything well.
With a 99% customer satisfaction rate and a Giving Back program, they are a global company with people-first values.
Campaign Monitor employees spend thousands of volunteer hours every year.
They provide groceries to local food banks, pick up trash from parks and beaches, and donate supplies to at-risk youth groups.
Their striking email template designs are perfect for non-profits and businesses alike.
First, their email builder gives users complete customization of their designs to individual web fonts and color choices.
If brand standards are essential to your business, you can lock sections of emails with their Premier Plan. This added security helps keep your brand consistency intact.
Next, their automation suite is comparable to other platforms based on triggers and email actions.
Data segmentation is also a winner with Campaign Monitor, as you can exclude multiple segments and create advanced rules before sending them.
They have over 250 pre-built integrations to connect with 3rd party apps like Salesforce, Magento, and WordPress.

Pricing:

Finally, pricing is slightly higher than other tools on this list. Their Basic Plan is $9/month and lets you send 2,500 emails.
Once you hit this limit, I recommend their Unlimited Plan for $29/month.
Pay attention to your list size – pricing scales quickly based on the size of your list.
For example, with over 25,000 subscribers, the Basic Plan costs $299, and the Unlimited Plan costs $699.
If fast support and well-designed templates are your top priorities, Campaign Monitor is worth a try.
You can get started with a free account to test their features.
Try Campaign Monitor

16. Mailchimp.

One of the Biggest Names in Email Marketing (Free – $14.99/month)

MailChimp is one of the biggest names in email marketing, with over 1 billion emails sent daily on their platform and over 14 million customers as of 2017.

$13.00/m – $600/m
5/5

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Their free plan gives users a user-friendly interface, up to 2,000 subscribers, and 12,000 email sends per month – more than enough if you’re a small business.
Their free plan includes autoresponders, transactional emails, analytics, and third-party integrations.
There’s a free Mailchimp app for iPhone and Android.
They charge based on the size of your email list, so if you go over the threshold of 2,000, you join their 2,000-2,500 plan at $30/month.
MailChimp may be the market’s most well-known free email marketing service, with over 17 million users as of a few years ago.
However, they are down on my list as everyone uses them, but there are plenty of other good options that can create more customized emails.
And to dive deeper, check out my full review of Constant Contact vs. Mailchimp and my ultimate guide to the 21 Best Mailchimp Alternatives to try this year. You can also check out this great comparison of Mailchimp vs. SendGrid.

Pricing:

If your needs are minimal and you want one of the more basic options, give MailChimp a try.
Try Mailchimp

17. Mailigen.

Best for Integrations

Mailigen is a cloud-based email marketing solution that caters to small and midsize businesses across industries, including e-commerce, advertising, banking, media, and more.

$13.00/m – $600/m
5/5

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Key features include email list segmentation, email automation, campaign analytics, sign-up form builders, pre-made templates, and online surveys.
Additionally, users get access to online survey integrations and text messaging capabilities.
Mailigen allows users to drag text boxes, images, and other components to design the perfect marketing emails.
The solution provides users with design tools, configurable templates, and email styles that help them create and manage their campaigns.
With nine different types of content blocks, you can configure emails with ease and even add dynamic content with if/or statements:
Another powerful feature is functionality with its open API.
Mailigen offers integrations with the most extensive plugins, like Zapier and WordPress.
Furthermore, they integrate with e-commerce and social platforms like Facebook and Twitter.
Pricing is tiered and scales based on your number of email subscribers.
For small lists of up to 500 subscribers, it’s $10/month.
If you have 2,500 subscribers, you’ll pay $25 per month, up to $400 per month for 100,000 subscribers.
They offer customized high-volume pricing if you have over 150,000 on your list.
If you’re looking for a robust email marketing service that integrates with many apps and has an open API, you can get started today with a 30-day free trial.
Try Mailigen

18. Benchmark.

Best Drag-and-Drop Email Templates ($13/month)

Benchmark is an easy-to-use, full-featured email marketing software.
Its main features include an intuitive email builder, advanced automation campaigns, and tools like surveys, polls, and opt-in pop-ups to grow your list.

$13.00/m – $600/m
5/5

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First, you can add their email sign-up forms and pop-ups to get users to join your list.
When they join, you can use triggers to add them to automated email workflows like welcome series, post-purchase series, abandoned cart emails, and more.
Once users are on your list, you can nurture them with surveys, polls, and exceptionally-designed emails (on all devices) to build a loyal following.
Benchmark also features analytics tools like A/B testing subject lines, content, and delivery times.
Plus, they feature a helpful inbox checker to preview what your email will look like on all email platforms.
Finally, they integrate with 300+ other services. Connections include a WordPress plugin, Facebook sign-up forms, Google Docs, Zendesk, PayPal, and many other SaaS platforms to extend your email functionality.

Pricing:

You can test drive Benchmark for free and upgrade to their premium plans starting at $10.50 a month.
Try Benchmark

19. SendPulse.

Best Omnichannel Email Marketing Software (Free – $6.40/month)

SendPulse is a relatively new free email provider founded in 2015 with some excellent recent reviews by beginners and more advanced users.

$13.00/m – $600/m
5/5

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Email Marketing Form

Their free mail plan is pretty generous and allows an email list of up to 2,500 subscribers and up to 15,000 emails per month.

Pricing:

If you want to upgrade to a premium plan and remove the limits, plans start at $6.40 (billed annually).
Although the free plan offers high limits on email sends, some users have experienced slower performance and limited template options.
However, advanced features like SMS workflows and push notifications to multiple devices make up for any performance issues:
Plus, when you sign up for a SendPulse account, you can get started for free or receive a $50 discount when you upgrade with my link below.
Try SendPulse

20. MoonMail.

All-In-One Cloud-Based Email Marketing (Free – $44/month)

MoonMail is a cloud-based email marketing tool that operates with Amazon AWS.

$13.00/m – $600/m
5/5

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Email Marketing Form

They are an omnichannel option and can send messages via email, Voice, SMS, WhatsApp, Facebook Messenger, and chatbots.
This event-based communication is excellent for marketers looking to expand their messaging outside of just email.
Like many other tools on this list, they have a drag-and-drop editor and templates.
One bonus is their interactive email headers.
With HTML and CSS, you can change and add features like menus, color changes on hover, fades, opacity changes, and more.
Plus, they provide excellent customer support and a solid knowledge base to help with common questions:
MoonMail’s free plan is pretty limited. It gives you up to 2,000 recipients and one campaign sent per day, but you can only mail ten recipients per campaign.
However, a big selling point is that they allow users to only pay for emails sent vs. based on the number of subscribers on your list.
Their open API lets you send messages via WhatsApp, Facebook Messenger, or other chatbots.
They also have a native Shopify app that helps e-commerce merchants send autoresponders and abandoned cart emails to potential customers.
For marketers and small businesses looking to send more dynamic and interactive emails and use APIs to expand their reach, MoonMail is a good choice.

Pricing:

Your best bet is to leverage their $44/month Lite Plan.
This plan allows you to store unlimited contacts in your email list and send up to 50000 emails monthly.
It also provides automated email bounce management, spam reports, compliance tracking, automation, and premium support.
Try MoonMail

21. Ontraport.

Best Full-Lifecycle CRM for Email ($79/month)

When you think of email marketing, the name Ontraport might not immediately come to mind.
$13.00/m – $600/m
5/5

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Email Marketing Form

However, they have been in business for 13+ years, have over 100 employees, and make over $10MM in revenue annually.
They’re best known as a customer relationship management (CRM) tool first and an email marketing platform second.
Their core feature is their Campaign Builder, visual marketing automation, and live reporting platform.
This tool allows you to create advanced sequences and collaborate with other users in real-time.
Ontraport has a powerful block-based editor with lots of helpful contextual help to help you with any issues you run into while building campaigns.

Pricing:

One downside is that their Basic paid plan starts at $79/month and only allows 1,000 contacts, which isn’t scalable.
For example, once your email list grows from 1,000 to 2,500 subscribers, the monthly price almost doubles to $147/month.
Ultimately, this tool is best for sales-driven organizations in high-end B2B or B2C industries – companies where automation and sales workflows are more important than sending bulk emails to large lists.
You can get started with Ontraport free for 14 days with no credit card required.
Try Ontraport

22. Mailjet.

Best Overall For Social Media Management

Mailjet is an email marketing service that started in 2010 in Paris.

$13.00/m – $600/m
5/5

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Email Marketing Form

With a catchy name like Mailjet, you’d expect lightning-fast email services – and they do provide that to a certain extent.
With their free plan, you get 6,000 email sends per month or 200 email addresses daily for unlimited contacts.
These features work if you have an extensive list but send a few emails per day.

Pricing:

To remove the send limits, get access to 24/7 support, and send up to 15,000 emails per month, you can opt for their Essentials plan, which costs $15/month.
With a simple and intuitive user-friendly interface and no cap on list size, Mailjet is a good tool for more extensive lists.
Try Mailjet

What Are Email Marketing Services?

A simple email marketing definition is the use of email to promote products or services.
Even better, email marketing is a way to use email to nurture and develop relationships with your email subscribers to complete an end goal like a sale.
Email marketing is just one form of digital marketing, including search engine marketing, social media, SEO, blogging, etc.
Before email, direct mail was a way to reach consumers in their mailboxes.
Email marketing takes this strategy online by sending messages to users electronically to their email inboxes.
Unlike direct mail, email requires users to opt-in to your email list to receive your messages.

How Does Email Marketing Software Work?

Email marketing software (or e-mail marketing) uses online platforms to send bulk marketing email messages to your list of subscribers.
This tactic allows you to acquire new customers better, enhance relationships, and encourage customer loyalty.
With email marketing campaigns, you can quickly and easily reach your audience exactly where they are without having to pay for expensive advertising space on Google or Facebook.
The best email marketing software works by leveraging some of these essential features:

1. Automation.

The ability to send email sequences when a user joins your mailing list or performs an action on your website.
These could include making a purchase or abandoning their shopping cart.

2. Custom email templates.

Drag-and-drop email campaigns take the coding requirements out of email marketing so you can focus on adding content and images to your emails.

3. Dynamic content.

You can use merge tags in your emails to customize them for each member of your email list by dynamically changing them.

4. List segmentation.

The longer you engage with your email list, the more data you collect, including open rates, interests, purchase history, etc.

5. Analytics dashboard.

E, including open rates, click-through rates, purchases, and more.

6. Advanced features.

Look for other cool features to add to your campaigns, like polls, contests, coupons, and events.


What Are the Benefits of Email Marketing Platforms?

Email marketing is crucial because it is one of the best ways to build a loyal following, generate revenue, and find users where they hang out – in their inboxes.
When users opt into your email list, they have shown interest in your business and are ready to receive your messages.
Since 74% of buyers identify word of mouth as influencing their purchasing decisions, email is a natural extension of that ability to collect and share information that’s important to them.
Additionally, if you’re in sales, email is the third most influential source of information for B2B audiences, behind only personal workplace connections and recommendations from industry thought leaders.
By choosing the best email service, you cost-effectively send messages at scale, speak to warm leads without cold email outreach, and don’t pay a fee outside your monthly subscription.

Here are more benefits of using email marketing services:

Email marketing is cost-effective and has a proven ROI (every dollar spent can create a $44 return on investment).
• Ease of use and pre-designed email designers make creating stunning and mobile-friendly emails a breeze.
Email is one form of multi-channel marketing that builds customer loyalty and brand awareness
• You reach your customers exactly where they are – their inbox.
Email allows marketers to reach their audience with relevant, personalized, dynamic messages – 74% of marketers say personalization increases customer engagement.
• Automated emails like abandoned cart emails, welcome emails, and post-purchase emails allow you to generate incremental revenue with little work or time required.
Email marketing options are endless, and you can find easy-to-use tools, whether a small business or a large enterprise.

How To Improve Your Email Marketing Through Split Testing

Split testing is a method marketers use to determine which version of any given message works best with their audience.
It involves sending out two distinct versions of an email campaign and comparing the results to determine which one performed better.
You could test anything from the subject line, content format, call-to-action, or imagery used in the email to find out what resonates best with recipients.
The Benefits Of Split Testing
Split testing can be incredibly beneficial for optimizing your email marketing campaigns as it allows you to gain insight into the preferences and interests of your customer base without having to spend a lot of time or money on research.
Furthermore, it can help you identify potential problems with your emails before they go out, allowing you to adjust accordingly.
Additionally, split testing can help you craft more effective emails explicitly tailored for your target audience, thus increasing engagement and conversion rates.

How To Get Started With Split Testing

Getting started with split testing is relatively straightforward; all that’s needed is basic coding knowledge and access to an analytics platform such as Google Analytics or Mixpanel.
Once you have set up a test, you can begin by creating two different versions of an email campaign—one with a longer subject line and one with a shorter subject line—and sending each one out to different segments of your list at the same time.
After analyzing the results from both campaigns, you will then be able to determine which version performed better than the other and make changes accordingly for future campaigns.
Split testing is beneficial for improving your email marketing efforts and maximizing ROI.
By taking advantage of this method of experimentation, you can gain valuable insights into customer behavior while ensuring that every email sent out is tailored specifically for its intended audience to drive higher engagement levels and increase conversions.

What Are Some Email Marketing Best Practices?

Email marketing isn’t as simple as sending a message to a list of contacts.
Tons of email marketing best practices exist when it comes to this channel.
There are also various email marketing industry benchmarks to hit.

Here are some of the top email marketing best practices to be successful this year:

1. Do Not Use Purchased Email Lists.

Email marketing is effective because people want to engage with your business and receive your message.
Buying email lists takes away this trust by spamming their inbox with something they don’t want.
And the penalties for not following these rules are severe.
According to Keap (formerly Infusionsoft), you can be fined up to $16,000 per incorrect email under the CAN-SPAM Act.
The health of your email campaigns depends on a healthy open rate.
If you are interacting with a purchased list, you’re bound to have super-low open rates and spam complaints, and you can even be blacklisted.
With the recent General Data Protection Guarantee (GDPR) rollout, it bears repeating – never purchase email lists.
You should also clean your email list regularly to ensure your contacts are up to date.

2. Personalize Content with Merge Tags.

An email titled “Dear {first name}” is much more personal than “Dear Member.”
Any piece of data that you collect from your email subscribers should be used to personalize the content they receive.
A merge tag can fire if the item fits in a column within a CSV file next to their email address.
A merge tag is a piece of ESP-specific code that allows you to place unique user data from your email list into your emails.
First and last names are the most popular merge tags at an email marketer’s disposal.
Plus, you can use other cards like company name, date of the previous visit, number of emails opened, products purchased, or information from a survey.
Using merge tags in your initial greeting is a great place to start making your email more personal.

3. Write Compelling Subject Lines.

Email subject lines should be concise and compelling and create a sense of urgency while providing enough information, so the user knows what they’re opening.
Sound confusing? Don’t worry – it isn’t.
Subject lines should be between 30 and 50 characters (many email providers cut off subject lines more extended than that).
They should cut through the noise and entice users to act.
Using numbers and symbols, well-thought-out emojis, and exciting offers and discounts will increase your open rates.

4. Use a Welcome Email Series for New Subscribers.

Email automation is a powerful tool most often used in emails that welcome new subscribers into the list.
These free autoresponder emails send automatically when new users opt-in to your list.
You can time these emails so that your subscribers get them on day one, day three, day five, or even day ten.
Only you know the correct cadence for these emails based on your business goals.
For example, an e-commerce website may offer a 10% discount on the first welcome email.
For emails 2 and 3, they can further showcase their brand story, product catalog, and social media accounts.
A welcome email series is great because it runs on autopilot, engages your list, and nurtures prospects into customers.

5. Format Your Emails Properly.

Emails should be between 500 and 600 pixels wide – any more than that, and users may have to scroll horizontally on their mobile devices.
Never make your “from” email address a “no-reply” email, like noreply@adamenfroy.com.
Make it a name your subscribers will instantly recognize.
Place your main marketing message and call to action (CTA) above the fold so that most users will see it immediately.
In your email content and imagery, stick to three fonts or less, and ensure the design matches your brand’s look and feel.
Finally, put your logo at the top of the email, so subscribers recognize your brand at first glance.
How to Craft Engaging Email Copy that Gets Results
Crafting a compelling email copy can be challenging.
You want to ensure that your emails are engaging enough to get your message across and compel readers to take action.
But how do you do this? Here are some tips on how to write compelling email copy to get the desired results.
Know Your Audience and Goals
Before you start writing, you must know your audience and your goals with the email.
Understanding who your target audience is will help you determine the best way of communicating with them and how to craft a message that resonates with them.
Additionally, knowing what action you want the reader to take after reading the email (e.g., buy a product or sign up for a service) will help guide your messaging and content.
Write an Attention-Grabbing Subject Line
The subject line is one of the essential elements of crafting compelling email copy because it will determine whether or not someone opens your email in the first place.
It should be short but descriptive, so readers know what they’re about to read before they click on it.
Keep it concise and use relevant keywords to your message; try including words like ‘free,’ ‘limited time,’ or ‘save’ if applicable.
Incorporate Visuals
People respond better when visuals are included in an email—they make it easier for readers to digest information quickly and can capture their attention more effectively than just text alone.
Incorporate visuals such as images, GIFs, videos, infographics, etc.
Into your emails whenever possible; these can help break up large blocks of text and add an extra layer of engagement for readers.

Email Marketing FAQ.

What Are the Types of Email Marketing?

There are three main types of emails you can send to your list:

1. Newsletters and marketing emails. These emails are sent once to your list and provide up-to-date content, news, and offers.
2. Transactional emails. These emails are used in ecommerce and could be things such as order confirmation emails, receipts, invoices, and shipping confirmation emails.
3. Behavioral emails. These are emails triggered based on subscriber actions, such as welcome emails when a user joins your list, upsell/cross-sell emails, post-purchase review emails, re-engagement emails, or free trial expiration emails.

Can I Do Email Marketing for Free?

Yes, you can get free email marketing software if you have a small list size. For example, Mailchimp offers free plans if you have under 2,000 contacts and only need to send 10,000 emails monthly.

However, other popular tools have better deliverability, more unique designs, and more automation features. You get what you pay for.

How Do You Do Email Marketing?

To get started with email marketing, you need to follow these steps:

1. Choose an email service provider from this list and sign up.
2. Gather contacts via opt-in forms to grow your email list.
3. Create your initial email templates.
4. Create your welcome email series.
5. Use one of the best grammar checkers to ensure your content is free of errors.
6. A/B test your subject lines to improve open rates.
7. Preview your email on the platform to ensure it looks across all devices.
8. Schedule and send your email at the best time.
9. Review your email analytics to improve your engagement.
When is the Best Time to Send an Email?
The timing of your email sends depends on your customer data and your business type.

For example, Tuesdays and Wednesdays tend to have the best engagement, with more people apt to open, read, and click your emails. Also, 8 am and 4 pm tend to be the best times of the day to send email messages.

How Do You Optimize Email Campaigns?

To optimize your emails and improve engagement, you need to conduct A/B split testing and view analytics reports to improve your numbers.

You should always test one variable simultaneously to understand how your data reacts. For example, you can conduct a test on the time of day, email subject lines, customer segment, the content of the email, the imagery used, and the call-to-action.

Once you formulate a hypothesis on what to test, view your reports, and see how the changes impact your open rates, click rates, unsubscribers, and sales.
Summary

That’s a wrap.

I hope this list of top email service providers helps you choose the right platform for your online business.
As there are many great tools, it’s ultimately about knowing your price point and which features are most important to you.
Startups require different features than an already-established business, so by focusing on price, deliverability, template designs, ease of use, and the unique features you need, you’ll be able to find the right fit.
My final recommendations:
• If you’re looking for an excellent new email service with advanced automation, go with ActiveCampaign.
• If you want excellent email deliverability and the all-around best platform for small businesses, Constant Contact is your winner.
• If you are looking to add email marketing to your CRM and integrated marketing toolkit, HubSpot is your best choice.
What did you think of this list? Are there any platforms not mentioned? Let me know in the comments.
Recommended Reading on AdamEnfroy.com: To further your research, check out my reviews of the best CRM software, marketing automation software, and webinar software to generate more leads this year.

Disclosure: I may receive affiliate compensation for some of the links below at no cost to you if you decide to purchase a paid plan. You can read our affiliate disclosure in our privacy policy. This site is not intending to provide financial advice. This is for entertainment only.

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