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How to Start a Blog

How to Start a Blog & Make Money Online ($200k Per Month)


Learn how to start a blog in 7 easy steps.

Follow this step-by-step guide to discover the tactics I used to make $1 million with my blog in under two years, reach more than 500,000 monthly readers, and be featured in Forbes, Entrepreneur, and Business Insider.

Tons of advice on the internet regarding how to start a blog is outdated.

Taking advice from someone who started a blog ten years ago is like asking directions from a person who still relies on an old-fashioned map and compass.

Blogging is a much different landscape today, and the best way to start a blog is to update your strategies for the 2020s using practical blogging tips.

That’s why in this post, you will learn how to start a blog in 7 easy steps:

  1. Set up your blog.
  2. Choose your blog’s niche.
  3. Install WordPress.
  4. Choose your blog’s theme.
  5. Install some easy WordPress plugins.
  6. Create great content
  7. Promote your blog

As you follow along, eight videos from my YouTube channel also dive into blogging strategies further.

Custom Domain Name and Professional Email: Stand out from the crowd with a custom domain name that reflects your brand. Web.com allows you to register your own domain or transfer an existing one to their platform. Additionally, you can create professional email addresses (e.g., info@yourbusiness.com) that enhance your brand credibility.

E-commerce Functionality: If you’re looking to sell products or services online, web.com has got you covered. Their platform provides robust e-commerce functionality, enabling you to set up an online store with ease. You can showcase your products, manage inventory, process payments securely, and track orders—all from one centralized dashboard.

Search Engine Optimization (SEO) Tools: Getting your website noticed by search engines is crucial for its success. Web.com understands this and offers built-in SEO tools to boost your website’s visibility. From optimizing meta tags and keywords to generating XML sitemaps, you can optimize your website for search engines and improve your chances of ranking higher in search results.

24/7 Customer Support: If you ever run into any issues or need assistance, web.com has your back. Their dedicated customer support team is available round the clock to address your concerns and provide guidance. Whether you have technical queries or need help with website customization, you can rely on web.com for prompt and friendly support.

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How To Start A Blog: The Key Steps

Here are the steps to follow.

1. Set Up Your Blog.

Here’s my favorite beginner setup at the lowest cost with the best features (based on my 10+ years of experience):

  1. Click here to go to Bluehost.com (<- that link gets you a discount) and click Get Started Now.
    Choose the Choice Plus Plan.
    Enter the domain name you want to use (i.e., adamenfroy.com).
    Enter your account information.
    Under Package Information, choose an account plan based on how long you want to pay. (Remember, there’s a 30-day money-back guarantee with all plans, so there is no risk!)
    Uncheck the Package Extras (you don’t need them.)
    Complete your purchase, choose your password and log in to your Bluehost account.
    Answer the onboarding questions or skip them, but choose “blog” when prompted.
    Click “skip” when it comes to choosing your theme. (We’ll get that sorted out later.)
    From the Bluehost dashboard, click the WordPress button on the top right, and you’ll end up on WordPress.

Congrats! You now have a self-hosted WordPress blog! 😀

Here are some other things to consider when choosing a name through a domain name registrar:

  1. Your name should be memorable and not too difficult to type.
  2. Don’t confuse people with difficult spelling; keep the name easy to spell and pronounce.
  3. Avoid using numbers and hyphens in your domain, as it can confuse people.
  4. Keep your name broad if you need to pivot to an adjacent niche.

2. Choose Your Blog’s Niche.

We all know that your blog needs a niche.

Whether it’s marketing, cooking, Crossfit exercises, vegan dogsitting, underwater parkour solo dancing – whatever crazy personal blog topic, there are an endless amount of things to blog about.

Here’s the problem:

Most professional bloggers will tell you to start with something that you’re passionate about because it helps you “maintain a consistent writing schedule and push through failure to succeed.”

They’ll also tell you to choose a niche at the intersection of passion, skills, and experience:

However, if you want to start a site to make money blogging (read my blog income reports), this model is flawed because it’s missing one major component: the brand of you.

As a blogger, you are the brand.

When choosing your niche, it’s time to brainstorm about:

  • What you want to teach.
  • Where you may already have experience.
  • Any leverage you may have in an industry.
  • Where you can extract value from the market.

In my premium blogging course, Blog Growth Engine, we teach a concept called “The Authority Flywheel”.

This is a detailed flywheel exercise that looks something like this:

\"AuthorityThe Authority FlywheelIt has four parts starting with “You” because your niche is based on you first and foremost; your life is your niche.

The next step is uncovering your expertise.

Not what you think you are an expert at or want to be an expert at but what you have a proven track record of succeeding at.

Your expertise is what enables you to make money as a newbie with a fresh blog.

The third step is taking an honest look at the market.

Ask: How can you monetize this market? Just because you’re passionate about this niche doesn’t make it the right niche for you.

And last but not least is the leverage you have in your life.

Here are some questions to ask yourself:

  • What levers can you pull?
  • Do you have connections?
  • Insider information on a market?
  • An incredible skill set compared to most people?
  • How are you uniquely positioned to leverage any and everything in your life that others wouldn’t be able to keep up with?

I am completely confident that The Authority Flywheel is bulletproof when it comes to choosing your niche and starting a blog that actually works.

3. Start a Blog By Installing WordPress.

Self-hosted WordPress is the best blog platform for new bloggers.

The good news?

Bluehost automatically one-click installs WordPress right from your hosting dashboard, making starting a blog a piece of cake.

You’ll need to pick your theme the first time you get to your dashboard.

There are plenty of attractive free WordPress themes to choose from, including free blog themes.

However, if you want to pick your theme later, you can skip this step for now by clicking on the “Skip This Step” option at the end of the page.

From here, you’re directed to a new blog page where you need to click on the “Start Building” option.

Next, select what type of blog site you plan to create, and WordPress will help you with prompts. You can also just click “I don’t need help” to go right to your dashboard.

Finally, enter your Site Title and your Site Description.”

From here, spend some time making yourself familiar with the WordPress dashboard.

This brings us to our next step – choosing a theme for your blog.

Are you ready to start your blogGet started for just $22/month (95$ off your hosting plan) with my link below:

Self-hosted WordPress is the best blog platform for new bloggers.

Bluehost automatically one-click installs WordPress right from your hosting dashboard, making starting a blog a piece of cake.

$1.95/m – $149/m

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4. Pick a Theme for Your WordPress Blog.

A WordPress theme is a collection of templates, files, and stylesheets that dictate your blog design.

Right now, your blog might look something like this:

This blog uses the default WordPress theme, and on the left is a menu that helps you change its appearance.

Now, there are two options when it comes to themes:

You can get a free theme with limited options or a paid theme. 

I recommend you pick a theme like Kadence or WP Astra, which are the best for bloggers. 

Here’s how you can install a new theme for your WordPress blog:

First, log in to your WordPress account (admin page).

You can always access your WordPress login page by going to yourdomainname.com/wp-admin.

Once logged in, your WordPress dashboard looks something like this.

Here, click on the “Appearance” option from the sidebar menu.

Next, select the “Themes” option from the “Appearance” section.

To search for the theme options WordPress offers, click the “Add New” button at the top of the page.

As you can see below, there are many free themes.

Before picking one for your blog, preview as many WordPress themes as possible.

To install an external theme from a site like ThecmeIsle, go to “Appearance” – “Themes” and click “Add New,” upload the zip file, and click install.


Ready to launch your blog and follow along with this guide? Get started for $2.95/month and get 63% off your blog hosting plan:

5. Install a Few Simple WordPress Plugins.

Plugins are tools that integrate with your website and extend its features.

When starting a blog, choosing the best ones for SEO and site speed is essential.

Here’s a list of four of the best ones you should add to your blog:

1. Elementor Pro.

Elementor Pro is a WordPress landing page builder, and it’s the tool I used to create my home page and about page.

They have a free version of Elementor, but the Pro version takes it to the next level with much better templates.

2. ShortPixel Image Optimizer.

ShortPixel compresses all of your images and screenshots so that they are smaller files and your pages load faster.

I’ve tested many different image compression tools, and ShortPixel has been the best.

3. WP Rocket.

WP Rocket is an all-in-one site speed plugin that can simplify HTML, CSS, and JavaScript, integrate with your CDN, reduce database bloat, and more.

I’ve tried other speed tools like Autoptimize and had some issues with them. WP Rocket is the best, in my opinion.

You can get started with WP Rocket for $49 per year.

4. Yoast SEO.

I use Yoast SEO to manage my sitemap, robots.txt, page title, and meta descriptions. Another great option is RankMath.

6. Create Great Content for Your Blog.


You started a blog and are ready to start blogging by creating your first blog post.

This is where the rubber meets the road.

One thing first:

Blogs are no longer places where you write updates and gain a following.

They are now Google-driven websites that require organic search traffic.

This is where on-page SEO comes into play (check out my full video below):


When you write your first blog post (and ever one after that) focus on one main target keyword, and here’s where it should be included:

  • Put the keyword in your blog’s permanent URL.
  • Include the keyword in the title of your post.
  • Add your keyword to the first or second paragraph.
  • Include the keyword inside of your headings.
  • Add the keyword throughout your blog post.

You’ll see in my example below, the target keyword is in the title, URL, and first paragraph.

Once you have a list of the top 5-10 keywords (topics) you want to cover, it’s time to start writing.

Remember, in addition to text, blog posts that have audio, video, photos, infographics, and other types of visual content perform the best and keep readers engaged.

It’s also essential to write content that matches Google search intent and compels them to take action on your blog.

Moreover, use keyword rank tracking software to track the position of your various keywords in search engines as time goes by.

Writing Blog Posts that Match Search Intent.

When planning your content strategy, consider what your reader wants when performing an online search for your target keyword. 

This concept is the psychology of search intent and is at the heart of your blog content strategy:

For example, let’s say your target keyword is “How to Get Rid of Pimples.”

When you search for this term, you’ll see that a lot of new blog posts feature titles including extra terms like Fast, Overnight, Quickly, and Home Remedies. 

This data shows that most people that want to get rid of pimples want them gone as quickly and discreetly as possible. And Google’s PageRank is pushing these articles to the top. 

What does this mean for your content strategy? 

You should get to the point and offer a list of the best ways to get rid of pimples quickly. 

Don’t write a long post about “The Ultimate Guide to Getting Rid of Pimples.”

And don’t start your post with the heading “What Are Pimples?” like many SEOs did in the past.

Instead, match search intent and provide the solution your readers are looking for by understanding the meaning behind their search.

You accomplish this by looking at which additional terms are included in currently ranking content’s title tags and reverse-engineering the search.

While you don’t have to be a professional writer when starting a blog, it’s essential to understand basic sentence structure and proper grammar.

For example, short paragraphs, bullet points, and images help break up long, monotonous blocks of text and keep readers engaged.

You can also check out my guide to the best grammar checkers to use alongside your blog this year and why I use Grammarly.


Extra Tips to Improve Your Writing.

  • Your blog posts should always provide value to your readers. Write with a clear beginning, middle, and end outline structure. Even the most mundane of topics can be made interesting if you understand story arcs and hero’s journeys.
  • Present your blog content attractively and make it easily accessible to your readers. Make sure both textual and visual content in the blog are high-quality.
  • Format your headings correctly with H2 and H3 tags, and use bulleted lists and images to break up long lines of text. No paragraph should be longer than 3-4 sentences.
  • Make your first blog posts conversational to build a connection with your audience.
  • Use readable fonts and use white space to keep your blog posts easy on the eyes.
  • Add bullet points to help readers skim down the blog without missing anything critical.
  • Double-check for typos and grammatical errors.
  • Bold some text to make it stand out.
  • Remember, a blog is a living thing that you can update over time. So don’t try to make your content perfect – get your blog online and publish it without fear – you can continually update it later.

    You can learn more about my content assembly line method below:

  • If you haven’t started your blog yet and are ready to go, get started for just $2.95/month (63% off):

Create Your Home and About Pages

  • Before starting a blog, you should have a few pages in your blog’s top menu navigation so that readers quickly understand your blog and find important information.

    In my blogging course, Blog Growth Engine, I cover extensivley the pages that you need to launch your blog and get started off on the right foot.

    I call them “Your Core Four” pages and they are:

1. Home Page.

We all know what a home page is – it’s the main URL of your website

This page shouldn’t include every little detail about your site – its purpose is to sell your unique value proposition in two seconds or less. 

If a reader hits your home page and doesn’t quickly understand what your site is about, they may bounce and never return.

You edit your WordPress home page with a WYSIWYG (what you see is what you get) page builder like Elementor.

This tool allows you to drag and drop content blocks, including text, images, videos, color blocks, and more.

A good home page should contain the following:

      • A slider or hero image with a headline and subheadline. 
      • A small section to tell readers more about what your blog is about.
      • The primary call-to-action button takes readers to a significant page, post, or email list opt-in form.
      • Internal links point to your important content to make it easy for readers to navigate your site.

2. About Page.

Your blog’s About Page should cover everything about you – who you are, what you stand for, and what your blog is about.

This section will help you connect with your readers on a deeper level, so don’t hold back.

Make sure to write about the following:

  1. Who you are.
  2. What made you decide to start your blog.
  3. Your expertise or background to build trust with your readers.
  4. The pain point you’re solving and how you’ve dealt with the same struggles as your audience.
  5. Your success story.
  6. A call-to-action.

To keep readers engaged, I wrote my About page like a story.

I start with how I battled self-doubt to starting a blog and turning it into a profitable business:


People don’t necessarily want to read about all of your recent professional accomplishments.

This story isn’t the place to brag about yourself but to allow people to understand who you are. 

You can check out my About Page here.

3. Blog Post Template

Your blog post template page is fundamental when starting a blog.

Your blog mainly consists of posts; you must have this template dialed in before publishing posts.

Your blog posts need to be:

  • Easy to read text by making sure you use large enough font in black with a white background. (Do NOT break this rule 🙂)
  • Your text should be no wider than 850px. Once you start going beyond this, your readers have to look too far from left to right, making it difficult to read.
  • They need to have proper line spacing. If you take this post you are reading right now, for example, you will notice that I have no more than three lines of text before a paragraph break.

Those are the main points you need to address, but one thing that is also super helpful when starting a blog is looking at sites you want to model (not copy) and reverse engineer what they are doing.

This concept is true for every area of your blogging business, especially in the blog post design.

4. Blog Archive

Every blog has a “/blogpage like Adamenfroy.com/blog; your blog shouldn’t be the exception here.

Note: A current trend in blogging is to use a more complicated page structure, but if you start a blog from scratch, use a standard /blog archive page that chronologically displays your posts.

A good rule of thumb to follow here with this page is to make sure that it is simple and displays no more than ten posts per page.

The same advice applies here as above; you want to model (not copy) sites in your niche that are getting great results.

5. Contact Page

Having a page with a contact form means that people can get in touch with you needed.

Ensure that you have a confirmation message when someone submits their form.

This page can be as simple as:

Thank you so much for reaching out. We’ll get back to you as quickly as possible.

Plan Your Future Content

Another common question I get asked is how to prioritize new blog post ideas.

This should be based on keyword metrics, including search volume, difficulty scores, and how well you think you can rank for a keyword.

You can keep track of this inside of a simple spreadsheet with columns for your future posts, including:

Analyze Your Content

You need to use analytics tools to analyze your content’s performance.

Tools like Google Analytics and Ahrefs do this well. Since a Google Analytics account should already be on your blog, you can go to your GA dashboard to view metrics like site visitors, average time on page, total page views, and tons of other interesting stats.

You can view traffic to individual blog posts over any period and compare it to previous periods to see if your traffic is increasing or decreasing.

Ahrefs is the best search engine optimization (SEO) tool to track your blog post’s rankings and inbound links. You can view the keywords you’re ranking for, which sites are linking to you, and more.

Ready to take the leap? Start your blog for just $2.95/month with Bluehost today.

7. Promote Your Blog.

To promote your new blog, the best strategy is to do whatever it takes to build links to your blog

Links are like the currency of the Internet. 

The more you have, the more Google will take you seriously and rank a new blog post quickly after you publish it.

Here are the top strategies to promote your blog:

Guest Blogging

Guest blogging is one of the best ways to promote your blog

It’s a great way to build authority in your niche, meet other bloggers, get exposure on various forums related to your niche, and get backlinks.

Guest blogging is a hustle that includes cold email outreach and relationship building.

First, don’t think about the benefits you’ll get from backlinks.

You have to provide value to others.

Said differently, in internet marketing, you must provide value when writing guest blog posts.

For a full rundown of this strategy, read my guide on guest blogging, or check out my YouTube video below:

Link Building


Although guest posting is one strategy to get links to your blog, there are plenty of others.

First, the best form of link building is passively getting links without any involvement or outreach.

Sounds like a dream, right?

People naturally link to the best content they can find.

So how do you make sure your blog posts are “linkable”?

When you’re starting a blog, your content needs to be unique and high-quality. That’s the basic entry fee to get into the game.

To take it to the next level, add visual elements to your blog posts. These can be infographics, videos, case studies, statistics, and any other unique content that doesn’t exist anywhere else.

Here are some other link building strategies to try out after you set up a blog:

  • Broken link building: Use a tool like Ahrefs to find blogs in your niche with broken external links. Send them an email that their link is broken and your resource is a better option. This strategy is great because you’re helping the blog fix their 404 error and (hopefully) getting a link at the same time.
  • Link reclamation: Input your blog’s URL into the Ahrefs Content Explorer tool to find instances where your brand is mentioned but not linked to. Here, you can reach out to the writer of the post, thank them for the mention, and ask if they can add the link.
  • Link partnerships: Form relationships with other bloggers in your niche to get links in their guest posts and vice versa.
  • Competitor research: View which websites are linking to competitors to come up with new sites to reach out to.

If you’re interested in more next-level ideas, check out my new guide to link building.

Search Engines And Blogging

You could have the best blog in the world – if you don’t have visitors then it doesn’t really matter, does it?

So how do you get people to your blog? The answer is very easy – through SEO for blogging.

Search engine listings are the primary method used by potential readers and subscribers to find out about new blogs.

If they can’t find you, or even worse, if you aren’t ranked highly in search results, they won’t know you exist!

When you create a blog, keep in mind content that readers will love is great, but you also need to make sure that your blog can be found in search engines.

Search engine rankings are something vaguely resembling the Holy Grail for new bloggers.

Although they do take time and patience, good rankings are achievable even if you have a brand new site so don’t give up hope just yet!

The secret of achieving good rankings is not really a ‘secret’ at all – it’s simply about making sure Google knows exactly what each page of your blog is dedicated to.

For example, instead of just saying “This post is about this” or “This post is about that”, use language which reflects what future readers might type into Google when searching for information on the topic covered by your article.

Think of it as a good way to ensure that Google knows what your page is about – then you’ll naturally start appearing for relevant search results.

SEO title tags

This is what appears in search engine results and gets people to click on your blog.

It can be the same, different, or similar to the title of your articles, but most importantly it needs to make sense when people search for specific words.

Also, search engines will truncate the title tag to about 160 characters so you should consider this as you are thinking of your SEO title.

Don’t forget to include the main keyword/s you are targeting in your title.

Meta description

Another on-page SEO factors to consider are meta description. These are basically the words that appear beneath your blog post in Google.

They are displayed with your page, so you have complete control over what Google thinks your post is about.

Use these to give readers a good idea of what to expect from your blog.


This helps search engines direct search engine bots to your blog and also lets them know about all the pages you have.

You should submit a sitemap via Google Search Console as this ensures that new content added to your blog can be indexed as quickly as possible.

Pay attention especially to categories and subcategories when creating your directory structure as this will be shown in the sitemap.

Ensuring that you give the search engines as much information as possible about your blog is very important.


Having a great blog for SEO purposes sometimes means displaying information in a widget as well as in your post.

This means including things like RSS feeds, author info and related posts to your blog posts will help the search engines direct relevant readers through to your site.

Widgets can be great for subheaders as well, giving you additional functionality when it comes to your blog.

On Page SEO

You need to properly format your blog posts in order to rank on search engines.

To do that, you need to make sure your target keywords is in the URL, the H1 (title), the first H2 in the form of a question, and throughout the content.

You can use tools like Jasper and SurferSEO to optimize your blog posts for SEO.

Mistakes That Can Kill Your Blog Growth

If you’ve been blogging for any length of time and you do not see the results you want, your approach may be wrong.

It’s easy to become discouraged when your blog isn’t growing, but it doesn’t have to be that way.

Focusing on Inputs Instead of Outputs

One of the most common mistakes bloggers make is focusing too much on inputs instead of outputs.

By inputs, I mean things like researching topics, writing content, creating images, and so on.

While these are all critical pieces, they don’t directly lead to blog growth.

What does lead to growth is getting your content out in front of people who need it – or, put another way, output.

So instead of focusing solely on creating content, focus some energy on things that will help get your content seen by more people, such as link building and social media marketing.

Link Building

Link building is integral to growing a blog because it helps build credibility with search engines and increase visibility in search engine results pages (SERPs).

Unfortunately, many bloggers shy away from link-building because it can sometimes feel uncomfortable or awkward.

But if you want to grow your blog, link-building is essential – so make sure you’re doing it! 

Having a Content System

If you’re running a content-driven business – whether a blog or something else – then having a content system is crucial for success.

A content system helps ensure that articles are being published regularly and efficiently so that readers always have something new and exciting to read about each week or month (depending on how often you post).

Not only will this help keep readers engaged with your content, but it will also give them a reason to come back again and again.

Trust the Process

When starting a new blog or website, it’s easy to get caught up in wanting to see immediate results – but unfortunately, that isn’t always realistic.

It takes time for blogs (and websites) to gain traction in search engines and start bringing in traffic organically – so don’t expect overnight success.

Rome wasn’t built in a day, after all; trust the process and keep plugging away at your goals until, eventually, you’ll start seeing results.

Having Unrealistic Monetization Expectations

Finally, unrealistic monetization expectations can lead to disappointment and cause people to give up on their blogging journey before they’ve even started.

It’s important to remember that most bloggers don’t make money until they reach certain traffic levels – often upwards of 100K visitors/month or more, depending on their niche.

So if monetization isn’t happening right away for you, don’t worry – keep focusing on consistently putting out excellent quality content over time; eventually, those efforts will pay off.

How to Start a Blog [Infographic]

Feel free to post this infographic to your blog! Just please make sure to add a link back to my blog as the source. 🙂

I also researched the biggest challenges for new content marketers based on the stage of their blog’s growth.

Here’s what I found:

Using AI To Start Your Blog

With plenty of AI tools available, you can use automation to optimize your blog and generate new content.

Here are a few of the best AI tools to help you get started.


Created by OpenAI, this tool can generate content with natural language processing.

ChatGPT can write blog posts faster and more naturally by typing in prompts.

While uniqueness is not its strong suit, you can perform keyword research to generate ideas that help you find blog topics.

Jasper AI

Jasper AI is an AI-driven writing assistant that can help you create copy for blog posts, emails, and other types of content.

This tool helps you quickly conceive ideas and offers suggestions on improving your content.

It’s a great way to save time when creating content ideas and editing existing work.

With plenty of templates and ideas to get you started, it’s easy to create high-quality content with Jasper.

Surfer SEO

By analyzing a base target keyword and its related terms, Surfer SEO helps you to create content that directly answers your readers’ queries.

This tool will also provide insights into the types of content that perform best in search results and how often specific keywords are used.

Plus, it can help you track the performance of your content over time and give you tips on improving it.


AI image generators like DALL-E can quickly generate relevant images for your blog post.

It’s a great way to make your content more visually appealing and draw readers in to read more.


Grammarly is an AI-powered writing assistant that helps you to improve your spelling and grammar.

It’s an excellent tool for bloggers who want to ensure their content is error-free and engaging.


How to Start a Blog: FAQs (Frequently Asked Questions).

1. What is a Blog?

A blog is a regularly updated website run by an individual or group, primarily consisting of text in an informal, conversational style.

If statistics are anything to go by, in the United States alone, 42.23% of people aged 18 to 49 read blogs.

You can find a blog for any topic you want. For bloggers, it’s a great avenue to increase their subscriber base, connect with new people, and make money online.

2. Why Should You Start a Blog?

There are so many reasons to start a blog.

One of the most prominent reasons is to influence and inspire online readers. If you have in-depth knowledge in your field of work and decent writing chops, you can truly help others. Correct monetization of your blog can make you a decent passive income.

Blogging can provide you with the perfect platform to:
Develop yourself personally
– Improve your writing
– Build new relationships and network in your field
– Share your knowledge with your audience
– Make a lot of money

Speaking of money – this blog launched in 2019 and now makes over $100k/month.

3. How Much Does it Cost to Start a Blog?

You can use a free or paid blogging platform when you start a blog. Both have their pros and cons.

If you’re a novice and want to try your hand at blogging without paying upfront, WordPress.com and Blogger are excellent free platforms that let you do just that. However, there are always restrictions on a free tool. For example, you won’t have access to better themes, restriction on advertisements, and more.

On the other hand, if you’re a seasoned campaigner or a novice confident enough about blogging, you could opt for paid platforms.

Website builders like Squarespace and Wix provide excellent paid plans that help you customize your site the way you want without restrictions. Moreover, such platforms allow you to optimize your site for search engines and add advanced features like an online store, drag-and-drop editors, and more.

Here are some of the essential expenses:
– New domain name: It may cost you around $10 per year.
– Hosting: Shared hosting costs $3 – $10 per month. Then there are more advanced options like VPS hosting, dedicated hosting, etc.
– Optional expenses include a premium WordPress theme (costing between $30 – $60), marketing tools, additional SEO plugins needed, and those for other purposes.

Final Calculations:
– If you consider blogging a hobby, it should be free.
– If you aren’t that serious and don’t mind minimal features, it may cost you about $50-$60 per year.

Now, if you’re planning to go into blogging full-time and invest in additional features to scale up your blog, it may cost over $400 per year.

4. How Do I Get Readers to My Blog?

To get readers to your blog, you have to provide value to your readers.

Here are some steps that’ll help get you there:
– Master SEO – this can’t be understated
– Create catchy headlines – your headline is the first thing someone reads. Help them figure out the benefits by enumerating them. The ideal clickable headline is: Odd number + superlative + target keyword + year
– Publish blog posts consistently as it makes your readers take you more seriously
– Use call-to-action (CTA) buttons and opt-in forms to make your readers act
Offer incentives to current readers like product discounts and insider knowledge
– Share your posts on social media

Implementing all the steps mentioned above can help you get initial traction for your blog.

5. How Do I Start a Successful Blog?

There are more than 600 million blogs in the US alone. But 95% of them aren’t successful. Many factors set apart successful bloggers from non-successful ones.

Some of the critical factors in starting and running a successful blog are:
– Understanding market viability and audience revenue potential
– Being well versed in digital marketing – you need to have a firm grasp on SEO, keyword research, affiliate marketing, email marketing strategies, etc.
– Being great at self-promotion
– Offering value-based content
– Providing content consistently
– Creating a schedule and sticking to it
– Engaging subscribers proactively and solving their pain points

6. Do Bloggers Get Paid?

Yes, they do. Bloggers can get paid exceptionally well. Others make nothing from their blogs.

Breaking it down, bloggers mostly get paid through:
– Advertisements
Affiliate marketing
– Online courses
– Sponsored posts
Selling products

However, if your blog posts don’t offer much value, creating an income is difficult.

7. How Do Bloggers Get Paid?

Bloggers can get paid via advertisements, affiliate commissions, course or ecommerce sales, and more. The most common metric on how much you get paid in affiliate marketing is EPC (earnings per click).

Another metric is CPM (cost per 1000 impressions). You get paid a fixed amount for every 1,000 clicks on the ad.

Apart from this, you can also sell products based on your expertise. For example, if you run a travel blog, you could sell brochures on the best tourist destinations. Or, if you run a food blog, you could sell e-recipes of your best dishes.

Offer something valued by a segment of your audience and bring paid subscriptions to enlist them. The amount could be as low as $5 per month per person. But if you can create the value to attract large volumes, you can start to make a decent income.

8. Can You Start a Blog for Free?

Starting a blog doesn’t have to cost much. You can start a blog with minimal investment and sometimes even for free.

While you might consider yourself a blogging dummy, you must decide whether to self-host it or use a fully-hosted platform.

Usually, using a fully-hosted platform costs a small monthly fee. But getting a free platform is easy. Most blogging beginners opt for free, self-hosted platforms like WordPress.com and Blogger.

Here’s a list of some of the best blogging platforms (both paid and unpaid). If you’re serious about blogging, I recommend using a paid option.

When you use a free platform, you’ll have to abide by the platform restrictions and will rarely be able to blog and make money. With almost unlimited revenue potential, you should pay to host your blog.

9. How Do I Start a Food Blog?

Food and recipes are some of the most popular things people search for. Since everything is readily available, food connoisseurs are willing to try and experiment with different cuisines and flavors.

Now’s as good a time as any to start your food blog.

Here are some steps to do just that:
– Choose your web hosting company.
– Select a perfect name for your blog relevant to your niche.
– Choose the perfect theme for your food blog. A suitable theme can attract viewers instantly and help you increase your subscriber base.
– Perform keyword research and choose a sub-niche in the food space.
– Start posting and learn how to write recipes in an SEO-friendly manner.
– Get backlinks and guest posts from other food blogs.
– To sustain your blog, you might also want to find ways to monetize it. Third-party advertisements, affiliate marketing, and selling exclusive recipes are some ways to do that.

10. How Do I Start a Travel Blog?

Traveling is something that most people are passionate about. If you are, too, you can start your travel blogging journey and make money from your blog recommendations.

Many travel affiliate programs pay when you recommend hotels, Airbnb, travel gear, travel insurance, etc.

Here’s how to get started now with a travel blog:
– The first step is to determine the sub-niche of your blog. There are plenty of options, including solo traveling, luxury traveling, budget traveling, family travel, and more.
– The second step is to decide on a name that’ll be an instant hit with your target audience.
– Set up web hosting.
– Get the perfect theme for your travel blog.
– Perform keyword research and choose a sub-niche in the travel space.
– Publish travel articles based on your expertise, and format them for SEO.
– Obtain backlinks and guest posts from other travel blogs.


11. How Do I Start a Fashion Blog?

If you’re interested in the latest styles, starting a fashion blog and tapping into that interest is a great idea.

However, it is a saturated space, so you must make extra efforts to start and grow your fashion blog.

Here’s how you can start your fashion blog:
– Think about what type of fashion you want to discuss in your blog. Fashion can be a broad term, so selecting a style or niche is essential. For example, do you want to blog about high or street fashion? Vintage or Gothic?
– Get the perfect domain name that will hit off instantly with the audience (don’t go with a free domain name with other brands in it).
– Choose your hosting provider.
– Select the theme that best suits your style and the fashion you want to discuss.
– Create content consistently. Never miss out on blogging.
– Promote it heavily, especially when blogging on social media platforms like Instagram.
– Since it’s fashion, you want to give it the maximum exposure. Monetize it through social media, podcasts, and advertisements. You need all the attention you can get.

12. How Do I Start a Beauty Blog?

If you are passionate about beauty products and the latest trends, starting a beauty blog could be for you. This type of blog is best paired with a YouTube channel and Instagram account.

Here’s how you can start a beauty blog:
– Think about what you want to talk about in your beauty blog. Oily vs. dry skin? Fair vs. dark complexion? The list is endless, and it’s up to you to decide your focus area.
– Pick your blog’s name. When it comes to beauty, a catchy, memorable name can attract the right audience.
– Again, choose a hosting plan and install a beauty blog theme.
– Do keyword research on the how-to keywords that people are looking for.
– Schedule your articles and embed YouTube tutorials into your posts.
– Advertise on social media and via email newsletters.
– You can also provide video tutorials and share beauty tips to increase your subscriber base.

13. What is WordPress?

WordPress is the simplest way to make web pages and makes up over 30% of the Internet.

A WordPress site helps you create, publish, and share web pages. It’s also one of the most user-friendly platforms for hosting blogs. And you only have to pay for the domain name and web hosting.

It is a feature-rich CMS (content management system) that allows bloggers to create, edit, and publish content. It features a dashboard to edit posts, media, pages, comments, plugins, themes, users, website settings, and more.


14. Should I Use WordPress.com or WordPress.org?

WordPress.com and WordPress.org are two very different platforms.

WordPress.com offers an end-to-end solution to start a simple website for free. You need to sign up, and you are all set to build your website.

WordPress.org is an open-source website platform that can be leveraged only through a paid hosting account.

Here are some key differences between the two platforms to help you make a more informed decision:

1. Cost:
WordPress.org is free to test but to make the website visible and published; you need to buy website hosting and a domain name.
WordPress.com: You can start a free blog with a WordPress name. You will have to pay at least $4 monthly for a custom domain name.

2. Setup:
WordPress.org: Setting up a blog or website on WordPress.org requires some technical expertise, including buying hosting and domain name, followed by their integration with the website.
WordPress.com: WordPress.com guides the user in a step-by-step process to make the setup hassle-free.

3. Themes:
WordPress.org: It offers excellent customization options through more than 7,500 free themes. Users also get to choose thousands of premium themes.
WordPress.com: It comes with limited customization options. Free and personal plans offer over 150 themes, and other premium plans offer over 200 paid themes.

4. Plugins:
WordPress.org: You can access thousands of native and third-party plugins.
WordPress.com: It allows the installation of plugins in only business or ecommerce plans. These plans cost $25 and $45 per month and offer over 50,000 plugins.

Now, it’s up to you to decide which platform aligns best with your requirements.

15. How often should I back up my blog?

Taking backups should be done automatically by using plugins available for most blogging platforms.
Whether it’s your first year or your 5th, regularly backing up your blog should be a priority to ensure that if disaster strikes, you can pick yourself back up and continue as though nothing happened.

16. Can I sell Amazon products on my blog?

Yes, you can. A plugin from Amazon is specifically designed to allow people to do this.
The key to selling products is ensuring they are relevant and valuable to your current readership.

17. Can I put Google Adsense on my blog?

Yes, although there are strict rules about what Google accepts and don’t accept on their Adsense program.
Ensuring that you stay within the parameters of Google’s terms and conditions is the key to avoiding any difficulties in running these ads on your blog.

18. Do I Need To Be A Great Writer To Start A Blog?

No, you don’t need to be a great writer to start a blog.
Most successful bloggers will tell you that it’s not about writing ability but rather about the passion for the subject and understanding the target audience.
Having an engaging writing style and crafting compelling stories are helpful skills that can help your blog become successful, but they are not essential.
Furthermore, many tools are available to help you improve your writing skills so that you can write interesting and informative blog posts.
Anyone can become a great writer with practice, patience, dedication, and willingness to learn.
So don’t let the fear of being unable to write keep you from starting a blog.

19. Why is Blogging Important?

Blogging is important because it provides a platform for people to express their thoughts, ideas, and opinions in an organized manner.
It also allows them to share knowledge with a broad audience.
Additionally, blogging can have advantages such as: – Building relationships and connecting with readers around the world
– Promoting products, services, and brands
– Generating traffic to websites
– Increasing visibility on search engines such as Google
– Offering helpful advice and resources to readers
Blogging is an excellent way for businesses, organizations, and individuals to communicate effectively.
By creating content, bloggers can attract new readers, build relationships, and drive traffic to their sites.
Ultimately, blogging is an essential tool that can help anyone reach a larger audience and promote their ideas or products.

Do I have to share my identity as an online blogger?

No, you don’t have to share your identity on a blog. You can choose to remain anonymous if you prefer. However, it is essential to remember that creating an online presence with a unique identity can help people take you more seriously and build trust in your content. That said, starting an anonymous blog is a perfectly valid option if you prefer. As long as your content is interesting, informative, and engaging, your readers won’t necessarily need to know who you are to enjoy your blog.

Starting a Blog: Summary

As you can see, starting a blog is pretty easy. 

Content strategies, link building, and monetization can be the tricky part. 

Ultimately, your success with blogging comes down to how fast you can scale your content publishing and link-building efforts. 

Because that’s how you rank on Google for valuable terms and make affiliate revenue – getting to page 1.

To recap, the seven steps are:

However, making your first blog successful is hard work.

To read more about starting a blog, check out my other guides:

  • How to Make Money Blogging
  • Things I Wish I Knew Before I Started a Blog

Now, it’s your turn. Why not start a blog today?

Start a blog now with Bluehost and get 63% off your hosting plan ($2.95/month).

Here’s a list of the top blogging courses to help you start your blog.

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