25 Best Webinar Software Platforms of 2023 (Top 7 Picks)

Our Top Picks.

That concludes our list of the best webinar software to use this year.
Here’s a quick summary of our top picks:
• Livestorm is the best webinar software overall.
• Demio is the best webinar software for marketing teams.
• Zoho Meeting is the best webinar and conferencing platform.
• WebinarJam is one of the best webinar platforms for sales funnels.
• WebinarNinja is the best webinar software for online coaches.
• BlueJeans is one of the best webinar software platforms for large events.
What is Webinar Software?
A webinar is a form of web conferencing that is essentially a blend of the words web and seminar.
Webinar software runs this online video conference meeting.
It’s better defined as a lecture, live presentation, meeting, or event conducted online and attended by an entire audience.
The software that is used to run and conduct a webinar is webinar software. These webinar tools help make your webinars more interactive, engaging, and flexible.
There are multiple options on the market, including Livestorm, Demio, and Zoho Meeting.
The best webinar software makes it easy to record, share, and follow up with your prospects without difficulties or downtime.
The best webinar software tools are Livestorm, Demio, WebinarJam, Webinarninja, and GoToWebinar.
Overall, a webinar tool for small businesses should help you deliver live high-quality video and sync with your email lists.
It should also help you automate your sales process and engage with your MQLs with live training and product demos.
Plus, most video conferencing tools include built-in surveys, polls, email marketing software, live-chat features, automated webinar sequences, streaming capabilities, and more.
These automated webinar sequences are excellent for hosting evergreen content like online courses, podcast interviews, or employee onboarding videos.
What Are the Benefits of Webinar Software?
Using webinar tools to host your event or presentation has many benefits.

Here are some of the top benefits:

1. Webinar Software is Cost-Effective.

Webinars cater specifically to an online audience of people who are already interested in what you’re selling.
And unlike webcasts, there’s no physical location necessary for everyone to join.
Thus, you don’t need to pay for many things a physical seminar would entail, like renting a room and paying for space.
The attendees don’t have to pay much (if anything) to attend these online meetings, and they make excellent business sense for them, too.
The only things you need for a live webinar are the following:
• A webcam.
• A script with engaging content.
• A good internet connection.
• A set of interested people.
• Good webinar software to host and record your webinar.
• Either an excellent microphone or just an internal computer microphone.
• Guest speakers and assistants with expertise.
The cost of arranging a webinar is usually between $100 to $3,000, which is a fraction of the cost of organizing a live, physical conference.
However, using a webinar tool like WebinarJam can save a lot of money as it only costs $1 for a 14-day trial.
Thus, it’s a very cost-effective medium for engaging your prospective leads.

2. Webinar Platforms Expand Your Audience.

Using software to create your webinars can help you do away with the problems of social media integrations and setting up billing.
All these platforms allow you to reach a broad audience worldwide, no matter where you are.
The logistical cost of attracting people from all over the world for an in-person conference isn’t possible in most cases unless a 6, 7, or 8-figure deal is agreed upon.
That’s beyond the reach of most small and medium-sized businesses.
On the other hand, webinars allow you to target prospective leads all across the globe at virtually no logistical cost or support involved, no matter the size of your business.

3. Webinar Software Improves Lead Generation.

According to statistics, 73% of B2B marketers and sales leaders suggest that webinars are the best way to generate high-quality leads.
With the right strategy in place, you can turn your webinar into a well-oiled and automated machine, churning out leads over time.
The webinar participants usually attend it due to their professional or personal interests.
While not everyone is a potential customer, it’s vital to recognize who they are and target them via email based on their interests and actions.
Most webinar software offers lead generation and marketing tools that help you soft-sell your products, focus on the value they create, and steer your users down the sales funnel.
Take EverWebinar, for instance:
They help you send automated follow-up emails, communicate with your subscribers before and after the webinar, and allow you to customize your messaging.
All these fantastic features help you generate more leads than you could ever do if you host a regular webinar.

4. Webinar Platforms Allow Guest Presenters.

ebinars offer plenty of ways to create engaging and enriching presentations for your potential customers.
One way to generate interest is by inviting guest speakers to your webinars.
Getting a guest speaker on board is an excellent way to boost your credibility. Naturally, industry experts endorsing a webinar usually build trust with your audience.
Moreover, an industry leader will likely have a lot of peer interaction and a large professional following.
By getting an influential member of the industry to speak on your behalf, you stand a great chance of tapping into their entire contact list.
Most webinar platforms give you the option of hosting webinars with multiple presenters, which allows you to invite some influential guests to engage a wider audience.
One example is WebinarJam.
They allow you to invite up to six co-presenters and even host a roundtable of experts to share their knowledge.

5. Webinar Software Helps Build Domain Expertise.

Webinars are personal interactions and can increase your domain expertise while connecting you with a new following.
As you continue creating webinars, more and more people attend, you scale up your brand recognition, and you pick up a lot of domain knowledge – plus soft skills in presenting and webinar management.
Recognizing as a thought leader and industry stalwart can improve customer retention and customer lifetime value for your business, which can help you boost sales in the long term.
How Do You Effectively Use Webinar Software?
While most online businesses are hosting webinars today, it doesn’t mean they can turn prospects into customers.
That’s the reason why most webinars see get a high conversion rate.
Statistics suggest that webinars have a 35% to 45% registrant-to-attendee conversion rate. And after that, most webinar hosts expect a single-digit conversion rate.
You need a competitive advantage over your competition by creating and providing value.
Thus, strategizing how to use your software best is paramount.
The right webinar plan, used in the right place at the right time, will make all the difference.

Here are a few tips to help your webinars stand out:

1. Research Your Audience.

The eventual goal of your webinar is to generate leads and make them purchase your product or services.
Thus, you need to know what type of people are joining your webinar platform.
Before you host the webinar, conducting thorough research on the type of people attending, their demographics, professional domain and expertise, and the industries they belong to is decidedly valuable.
It helps you get a brief idea of what your audience expects from you.
In-depth research about your audience will help you gauge their expectations from the webinar vis-à-vis the current market scenario.
There are some of the ways you can use to gather information:
• Conduct surveys
• Do online research
• Find customer data
• Collect additional information via your webinar registration page
Here’s a webinar registration page by KISSmetrics:
On this registration form, they ask pertinent questions that will help them gauge what type of audience will attend their webinars.
Identifying your customer needs is a great way to bolster the conversion rate of prospective leads into customers.

2. Visual Branding.

According to statistics, people are likely to retain only 10% of the information they hear three days later.
However, pair a relevant image or visual aid, and the retention rate shoots up to 65%.
That’s why involving visual branding in webinars comes in handy when it comes to generating more leads.
The creation of visual branding, like the insertion of a logo, tagline, etc., can go a long way in ensuring brand recognition and retention.
These brand elements provide cues about your brand for days after attending the webinar, which can only work in your favor.
Repeating the same visual styles for subsequent webinars helps build the brand image in the customer’s mind so that they slowly begin associating themselves with you, building brand loyalty.
Many webinar hosting providers help with your visual branding in just a few clicks.
LiveWebinar is one such example.
LiveWebinar provides excellent visual branding options to help you strengthen your brand identity and get the most out of your session.

3. Leverage Analytics.

It is essential to leverage analytics to understand what kind of message your audience is most responsive to.
Plenty of analytics tools like Google Analytics and Facebook Insights can provide you with a far more detailed, customized, and personalized breakdown of traffic on your webinar concerning various parameters.
Each business is unique and cannot be predicted based on your competitors or peers.
With analytics, you get data specific to your business that is aimed at maximizing the potential of your webinars.
Many webinar platforms, like EasyWebinar, come with in-built advanced analytics reporting tools.
It helps you understand your audience’s actions during the webinar (for both live and automated webinars).

4. Keep Your Webinar Succinct.

Not many viewers want to stick around for an hour to listen to you talk.
Recent studies show that 41% of attendees prefer webinars of 30 minutes, and 44% prefer webinars up to 45 minutes long.
Additionally, more than 80% of viewers look for webinars under 45 minutes, which suggests that most webinar participants prefer shorter, value-added sessions.
It points towards another strategic consideration: having the right content to sell.
A long, convoluted speech is unlikely to work successfully here.
Your goal should be to talk about things that can be easily demonstrated and understood.
And the emphasis should be on wrapping it up within 45 minutes and entering your sales pitch for the best results.

5. Well-Timed Promotions.

Suppose it’s the weekend and a 50% discount flash sale got announced for two days only. There’s a real sense of urgency.
However, if the announcement was made over two months ago, no one will remember it when the time comes.
Now, let’s suppose you heard about the sale only last week.
Would you remember it now? Probably, yes.
It turns out the time and day of the webinar are not the only significant influences on attendance.
The date of the webinar announcement is another essential factor in the registration rate.
The Webinar Benchmarks Report found that 25% of registrations occur on the day of the webinar, whereas 23% of registration occurs more than two weeks before.
You should also plan to announce your webinars numerous times before launch, including via emails, social media, and other teasers.
Making a short promotional video and uploading it to your social media sites, Reddit, or YouTube accounts can also bring in large numbers of attendees.
On the other hand, if you’re looking at promotional emails and sending out invitations by email, some specific days are more effective than others.
As per the same webinar report, Tuesday, Wednesday, and Thursday are the best days to send promotional emails.
Remember, simply promoting your webinar isn’t enough. With so much competition in this online space, using the best webinar marketing strategies is vital.
Creating Effective Webinars: The Steps To Consider
Creating effective webinars requires careful planning and consideration of various factors to ensure that you deliver a successful event.

The steps to consider when making a practical webinar are as follows:

• Define your audience: Before you begin, it is essential to determine your target audience. This will help you choose the type of content that should be included in the webinar, the length of the presentation, and any other elements you may want to have, such as polls or Q&A sessions.
• Choose a topic: Once you have determined your audience, it’s time to select a subject for your webinar. Consider issues relevant and interesting to your target audience and thoughtfully choose one that is timely and engaging.
• Develop an agenda: Before developing the content for your webinar, create an agenda outlining what will occur during each presentation segment. A schedule is critical if you plan on including polls or Q&A sessions as part of the presentation, as these should be prepared in advance.
• Select appropriate software: One of the best ways to ensure a successful webinar is by selecting the right software for hosting your event. Many webinar software platforms are available today, from free options like Skype and Google Hangouts to more complex solutions such as Zoom or GoToWebinar, which offer additional features such as recording capabilities, live streaming, and integration with payment processors if needed. When choosing software, consider what parts are required for your event and select a platform that meets those requirements while also being within budget.
• Create compelling slides: Visuals can be apparent during presentations, so make sure you create slides that match the topic and purpose of your webinar while also being visually appealing so they don’t bore or distract viewers away from essential points being discussed during the presentation. Additionally, use multimedia elements such as videos or images to enhance engagement further.
• Practice Time Management: Make sure that before presenting at any stage (during practice runs or on day-of), speakers have their scripts memorized down pat so they don’t need to refer back too often while talking – this will help them speak fluently without taking too much time away from critical points being made during their presentations While practice runs are great for testing out how long each section takes up – adjust practiced times accordingly so no one runs over-allocated times slots within an agenda (if applicable).
• Promote it: Reach out to potential viewers by distributing promotional materials about your upcoming event across various channels- email campaigns, social media posts, etc. Reach out directly through personal emails/messages for maximum effect! Also, ensure clear “Call To Action” buttons /erasable prompts in all promotional materials driving people back towards registering for events.
• Check technical aspects before going live: BeforeBefore going live, its audio equipment (headphones/microphones) is working correctly, along with video equipment (hidden cameras/webcams). Additionally, test out any space-saving features, such as screen-sharing options, before going live – making sure everyone knows how they work beforehand makes transitioning between speakers seamless! Lastly, ensure internet connection speeds are sufficient – participants won’t be able to connect if speed issues occur on either end!
• Engage with viewers throughout presentations: Ask questions/polls after every speaker speaks – these can also act as segues between different sections – adding substance to conversations that would otherwise lose impact due to their lack of context/background information! During Q&A, branches open up the floor by answering questions and encouraging conversations between different attendees -pressing discussions around topics bring out hidden gems among audience members, which can lead to new paths of dialogue never anticipated!!
• Follow-Up Afterwards: Following up post events helps build relationships with current attendees while also considering future attendees- send follow-up emails thanking everyone involved; provide links showcasing recordings, etc. Use data collected regarding user actions while attending events- track attendance rates/ answered questions, etc., to improve future events even further.
The Importance Of A Webinar Script
A well-crafted script can be the difference between having a successful webinar communicating your message effectively and one that misses the mark completely.
When crafting a script for a webinar, you should consider who your target audience is and what information they need to understand and appreciate your message fully.
The tone of the language should also be taken into account; depending on the topic you’re addressing, you may want to use more formal or informal language.
Additionally, you must ensure that you include enough detail in the script so that viewers can follow along easily.
Adding visual elements to your webinar script is also beneficial, as this can help keep viewers engaged throughout the entire presentation.
Consider including slides, images, videos, or other visuals throughout the script to revitalize your presentation and ensure it remains attractive for those watching.
This will also allow you to better illustrate specific points without overloading viewers with too much text-based information.
To ensure viewers can easily recall critical points from your presentation after it has finished, consider adding summaries at specific points within the script.
As well as reiterating any key facts or figures discussed during the webinar helps reinforce them in listeners’ minds so that they remember them more quickly afterward.

Webinar Platforms – Summary.

Owing to their impressive and user-friendly features, these are some of the best webinar tools available today.
But the question is which webinar software platform is best for your business. To identify this, you need to take several things into account. For starters, see your budget and then compare the features accordingly.
Then you need to identify what size your audience is and what features you might require to engage them.
The best part is that most of these tools come with a free trial or money-back guarantee, allowing you to test the product before upgrading to a paid plan. You can make the final purchase when you find what you want.
Which webinar software do you plan to use?
Disclosure: I may receive affiliate compensation for some of the links below at no cost to you if you decide to purchase a paid plan. You can read our affiliate disclosure in our privacy policy. This site is not intending to provide financial advice. This is for entertainment only.