15 Best Landing Page Builders to Get You More Leads (2023)

What is a Landing Page Builder?

A landing page is a single webpage with one Call to Action (CTA) that usually consists of a sign-up form, offers, or contests.
Your landing page is where visitors land via organic traffic or when they click on a Google Ad or any ad campaign on social media platforms like Facebook.
Most commonly, they generate leads for a specific business that has bought the advertisements.
Landing page builders are used to make the landing page intuitive and user-friendly.
Moreover, they help marketers create a targeted, customized landing page with attractive templates that nudges the visitors and convert them into leads.
The ultimate aim of a landing page builder is to create optimized landing pages that can focus on driving a customer down the sales funnel toward making a purchase.
Unlike a homepage, they are built for quick conversions.

What Are The Benefits Of Using A Landing Page Builder?

Here are some of the many benefits of using landing page builders:

1. Goal-Oriented Results.
n a nutshell, a landing page builder takes away the distraction of visitors and makes them think about the only thing you want them to do, i.e., your business.
A landing page builder allows you to build a landing page without technical knowledge, navigation bars, side tools, or any extra information. Furthermore, it helps you drive your visitors’ focus on your product.
Landing page builders help you quickly make a goal-oriented landing page without mentioning which builder you are using.
The best part is that most of them come with pre-designed templates that one can customize to align with your business goals and requirements.
2. A/B Testing.
A/B testing is something your landing page simply cannot do without, as it is essential to test every parameter of your page before making it online.
A business must calculate the increase or decrease in its landing page conversion rates.
Once you find out what feature needs to be updated and tweaked through continuous testing, you can use the landing page builder to optimize it for the best results.
The benefit of using a landing page builder is that most of them come with an in-built A/B testing tool. It doesn’t cost you extra to buy a specific tool kit to monitor your landing pages.
Here’s an example from Unbounce:
Their A/B testing tool helps you split specific parameters between two variations of the same landing to see which version performs better.
3. Attractive Templates.
Your landing page must have a visually attractive, creative, and intriguing template to reel your target audience.
And this is where a high-quality landing page builder comes in handy.
Landing page builders usually have pre-designed templates for numerous niches and domain areas.
The good news is that you can customize those templates to build a landing page that aligns precisely with your business requirements.
Finally, in the end, you get highly customized, personalized landing pages that appeal to the target audience to influence them positively.
These builders help you create a striking page that encapsulates your business aspects the way you want them.
Here, as you can see, Unbounce provides a lot of great templates for different purposes, including events, products, webinars, etc.
4. They’re Easy To Use.
Like top website builders allow you to rest easy and not worry about building a great website, a landing page builder works the same way when creating an excellent landing page.
You don’t need technical expertise or prior experience using a landing page builder. All you have to do is follow the instructions and take advantage of most of the in-built attributes.
For instance, most landing page builders come with drag-and-drop editors where you can simply select and drag widgets and other attributes to add them to your landing page.
On top of that, landing page builders give you multiple template options, testing tools, interface designing, custom social media previews, and much more directly at the click of a button or by a drag-and-drop feature.
For example, here are some of the features that make it easier for marketers to build landing pages with Leadpages:
5. Flexible Publishing Options.
Many of the good landing page builders offer you flexible publishing options.
On top of that, most provide subdomains to users who purchase their services.
This feature gives them a tremendous edge since subdomains allow you to manage your landing pages separately from your root domain while presenting a uniform domain to prospects and customers.
Moreover, a subdomain is an additional opportunity for marketers to add further context to their page from the get-go with content in the URL.
It mainly prepares and educates prospective leads before they read your landing page content.
That’s why flexible publishing options matter.
GetResponse is one of the best landing page builders that offer this feature:
With GetResponse, you can choose any domain to publish your landing pages. Furthermore, you get an SSL certificate to protect the domain you connect to your GetResponse landing page.
6. Integrations With Third-party Software Tools.
Marketers create landing pages with many goals in mind. The usual goals are to generate leads, get visitors to register for the newsletter, and more.
However, to achieve these goals, marketers require various other software tools, including email marketing tools, webinar platforms, opt-in form builders, SEO tools, etc.
Landing page builders know this and provide integrations with almost every prominent software tool.
One of the primary benefits of using a landing page builder is that it pools all the resources your business needs and integrates them into one common platform for maximum ease of use.
Unbounce is one of the leading landing page builders and addressed the integration issue flawlessly.
These are just some of the integrations that it provides.
And not just Unbounce; most of the players in the landing page-building industry offer tons of integrations.
Tips And Strategies to Use Landing Page Builders.
A majority of businesses online nowadays use landing page builders to build a perfect, optimized, and visually appealing landing page.
However, merely using a landing page builder isn’t nearly enough.
The focus should be on creating value to gain a competitive advantage over your peers and using the builders to your maximum benefit.

Here are some tips that can help you do that:

1. Add a Catchy Headline.
A recent study found that 80% of people don’t read the content after reading the headline.
That means any content you want to sell stands at the potential risk of losing 80% of its attention almost immediately.
Most of the time, a headline is all you need to make an impression.
Here’re some of the ways to make your landing page headlines catch the attention of your target audience:
Aside from these five proven conversion-boosting techniques, keep your headline under 20 words.
2. Mobile Landing Page Templates.
According to recent mobile statistics, mobile traffic has increased by 222% in the last five years.
It’s becoming a force to be reckoned with, so optimizing your landing page to make it compatible with mobile phones is vital.
The good news is that many landing page builders like Unbounce offer pre-designed mobile responsive landing page templates.
Mobile responsive landing page templates help your website visitors work seamlessly on smaller mobile screens, provide smooth navigation, and more.
3. Make Your Landing Page Visually Appealing.
‘A picture is worth a thousand words.’
This time-honored adage holds, especially on the internet.
For example, statistics suggest that on Twitter, tweets with images were retweeted 150% more than those without images.
Viewers online tend to skim the page rather than read the entire content.
Therefore, it is necessary to include visually appealing images in any business strategy involving landing pages. After all, the brain processes visuals up to 60,000x faster than text.
Thus, your landing pages should be visually appealing and contain large, bold pictures relevant to your content.
The images you add should be able to talk about and market the business and its product visually and hit the nail on its head.
Such landing pages make it a fun experience for the visitors to learn and get to know more about their product. As a result, the visitors will likely remember the product even after they exit the website.
Most landing page builders come with pre-designed, visually appealing landing page templates.
4. Focus on Unique Selling Points (USP).
There’s competition in every industry, and every business has its share of competitors.
That’s why you must display what makes you unique and separates you from your counterparts.
After all, you need to give your leads a reason why should they do business with you and not any other in the market.
And that’s why you need to highlight and focus on your (Unique Selling Points) USP.
The USP is specific to you; your business defines you and can’t be replicated by your competitors.
If you state your USP convincingly, you can convince your leads to switch brands.
While designing your landing page, ensure your strategy includes using and highlighting your USP for everyone to see.
Let’s take the example of Moz Pro, a perfect example of how a brand can highlight its USP on its landing page.
They promise quality traffic, higher ranking, and measurable results and attempt to draw attention to that.
You can also create your landing page, keeping your primary services in mind. Make sure to impart the perfect message you want to give to visitors and potential leads, something that will catch their eye and make them do business with you.
5. Ensure Security.
There’s a lot of chatter about how websites are susceptible to malicious crimes like unauthorized access, data breach, hacking, and more.
And it is not entirely unwarranted.
With the increasing number of instances of cyber-crimes, even regular internet users are becoming suspicious of websites that don’t appear secure.
This perceived lack of security might result in sales taking a hit, and it may be a long time before you hit the break-even point.
People look for security and continuously crave trust.
Thus, your strategy should include providing proper security to the landing pages you build.
For that, the first step would be to choose a landing page builder that provides security of the highest standard.
For instance, make sure to select the landing page builder that offers automatic SSL encryption to help you protect your landing page.
As security standards improve, the number of visitors on your landing pages will increase, resulting in increased revenue.
Thankfully, more and more landing page builders are incorporating security measures into their strategy.
Split Testing Your Landing Page
Split testing is the way to go if you’re looking to optimize your landing page.
Split testing is running experiments with different versions of a page or element on your website to see which performs better.
It involves creating multiple versions of a web page or landing page and then analyzing how each version performs regarding user engagement, conversions, and other vital metrics.
By comparing variations on the same page, you can determine which elements will yield the best results for your business.

How To Set Up A Split Test

Split tests require an experiment design that answers the following questions: what are you trying to test, what are you measuring (goals), and who is the intended audience?
Once you have these basics, it’s time to set up the actual test.
The first step is setting up two or more variations of the web page or element you want to test.
For example, if you’re running an A/B test on a landing page, you might create one version with a form field at the top and another with a form field at the bottom.
You can also use this technique for buttons, headlines, images, etc.
Once your variations are ready, it’s time to launch them into production so they can start collecting data.
Depending on how much traffic your website receives and how much variation there is between each variation, it can take anywhere from days to months before enough data has been collected for meaningful analysis.
After sufficient data has been collected over an appropriate amount of time, it’s time to analyze which variation performed better than others based on your goals (e.g., higher conversion rates).
The Benefits Of Split Testing
Multiple benefits associated with split testing make it an effective tool for optimizing websites and online properties.
The most obvious benefit is that it helps improve customer experience by ensuring that visitors are presented with content that resonates best with them—which in turn helps increase conversions and leads generated from webpages or landing pages.
Additionally, split testing allows businesses to identify any potential issues or weak points in their pages so they can address them quickly and efficiently without spending hours manually analyzing every single element on their pages.
Finally, split testing enables companies to keep track of their progress by providing insights into what works best for their customers—which allows them to make changes as needed to maximize results over time.

Landing Page Builder FAQ.

Are landing pages free?

Many landing page builders offer free options to create landing pages. For example, Ucraft offers a free page creator with several different templates to choose from. However, if you want the best design and form features, you should choose a high-quality paid option.

Do you need a website for a landing page?

No, you don’t need a website for a landing page. You can use any of the tools on this list to create a standalone page without owning a website. Some landing page software even allows you to create a small website with multiple pages. If you are running a targeted marketing campaign to a landing page, you can still have a separate web presence, irrespective of one another.
How do I get people to my landing page?
You must participate in digital marketing efforts to get traffic to your landing page. These include email marketing campaigns, paid search (PPC) ads, social media ads, influencer marketing, affiliate offers, and more. Most landing pages used for lead generation aren’t meant to rank on search engines, so targeted traffic from other sources is the best option.

What is the difference between a landing page and a website?

Landing pages are created to send targeted traffic from your marketing campaigns. The focus of a landing page is to convert a visitor into a lead with a form and online sign-up. On the other hand, web pages are static, evergreen pages that live on your website, like your About page, Contact page, Services page, and more.
Do landing pages affect SEO?
No, landing pages do not hurt your SEO. Your landing pages are meant to send targeted traffic to and not to rank on Google. The only thing that could hurt your SEO is what you add to your landing page and if you link to non-secure sites.
Should landing pages be indexed?
While landing pages are good at selling products and converting leads into customers, they should be set as no index for Google and search engines. If the landing pages are hosted on your site, and you’re directing paid traffic to them, they should not be indexed by Google,, or they could slow down your crawl rate.
What makes a good landing page?
A good landing page should include a firm offer for your audience and entice visitors to act. Your benefits and features should be written briefly so readers can quickly understand (and want) your offer. Good landing pages are well-designed, including headings showcasing value, easy-to-read content blocks, images, a call-to-action (CTA) button, and a sign-up form.

How do you structure a landing page?

To structure a landing page, follow these steps:
1. Open with a robust and value-based headline.
2. Write clear, benefit-driven copy based on your target audience.
3. Include images and easy-to-read content blocks highlighting other information about your offer.
4. Have a high-quality, short form with a clear call-to-action button. (The more form fields you have on your form, the lower your conversion rates. Make sure to balance simplicity with the information that you need.
5. Include imagery throughout your landing page where appropriate. Images that include people do better than generic stock photos of objects.
6. Make sure to maintain brand consistency and use color schemes that convert users. For example, red buttons are known to convert better than blue ones.
How much does a landing page cost?
You can use a free tool or a high-quality page builder to create your landing page. Most software typically costs between $10 per month on the low end to $199 per month on the high end. The price is determined based on the features you need, including the size of your database, hosting multiple pages, and creating sales funnels with follow-up sequences.

How do landing pages make money?

There are many ways to make money with a landing page, including:
1. Selling a product or service directly on your page.
2. Directing users to sign-up for an online course you’re selling.
3. Collecting leads via a contact form and selling them an offer in an email series.
4. Using affiliate marketing offers to earn a commission by driving sales for other brands.
5. Selling your consulting and freelancing services.
How do I add a landing page to WordPress?
To add a landing page to WordPress, follow these steps:
1. Create a new WordPress Page.
2. Download the Elementor page builder plugin.
3. On your page, choose your layout on the right sidebar and click “Edit with Elementor.”
4. Use the WYSIWYG editor to add elements to your landing page, including text and images.
5. Embed a sign-up form on your page.
6. Publish your landing page by clicking “Publish.”
7. Once your page is published in WordPress, you can edit it with Elementor by going to your Pages and clicking “Edit with Elementor.”

Where should I put my landing page?

You can place your landing page in many places so people can find it. Here are the four best options:
1. On your landing page builder’s URL. Most tools automatically allow you to create a page that lives on their servers and includes their name in the URL.
2. Add it to your website. In your landing page software, go to the publishing window and copy and page the embed code directly onto one of your web pages.
3. Put your landing page on social media. If you run a Facebook Page, you can embed promotions and landing pages into one of your Page’s Tabs.
4. Add it to your domain. To integrate your landing page with your website, you need to link it to your domain. Add a CNAME record to your web hosting DNS settings based on your landing page provider.
5. Link to your landing page in your footer.
6. Send a link to it in an exit-intent or timed pop-up window.
7. Add links to your landing page within your blog posts.
8. Place a link to your landing page on a resource page.

How do you test a landing page?

Once your landing page is published, there are a few steps you can take to test and optimize your page to increase conversions. Here are some steps you should take:
1. Define your testing goals and have a clear plan.
2. Have one well-defined metric that you are optimizing for.
3. Use a third-party A/B testing tool or one within your landing page software.
4. Change one item at a time (like a headline, image, call-to-action, or button color) so that you know exactly which variable led to the performance change.
5. View your analytics dashboard and reporting to see which landing page converts better based on the metric you’re tracking.

Are landing pages effective?

Yes, landing pages are effective if you have a well-planned marketing strategy and a high-converting page. However, since most landing pages don’t rank on Google and are used for paid digital marketing efforts, they aren’t as effective as your pages that rank on Google and drive free traffic. Ultimately, you’ll want your website’s high-traffic blog posts to link to your landing page with a firm offer.
Should landing pages have navigation?
It is okay to put navigation links on landing pages when it optimizes the user experience. However, there are times when you should use them and times when you shouldn’t, depending on your target audience.

If you’re running a prospecting campaign for new people who have never visited your site before and don’t know your brand, it might be good to add navigation so they can read more of your content and interact with your website.

If you’re running a remarketing campaign for people who already know your brand and are more likely to convert, then you can strip the top navigation so that they don’t get distracted and just focus on your offer.

In either case, you should include your logo at the top and link it to your homepage or another meaningful page on your site.
Summary
You can’t afford to create shoddy landing pages if you want to increase your ROI and scale up your digital marketing efforts.
Landing pages are critical to leading your visitors down the funnel, so you must pick the best one.
So choose your landing page creation tools carefully and test them out to find the perfect fit for your business before you choose.
Each of the 13 platforms mentioned can help you generate targeted traffic and take your conversion rate to the next level. Now it’s up to you to decide. You can also read a full Instapage review by my friend Mark over at Growth Marketing Pro for more information.

Which is your favorite landing page builder?

Further Reading on AdamEnfroy.com: To try other platforms, check out more of my reviews of the best website builders and webinar software.
You can also check out my complete guide to ClickFunnels vs. Leadpages vs. Unbounce vs. Instapage for in-depth comparisons of these four tools.
And last but not least, you can check out my ClickFunnels alternative guide if you are looking for options similar to ClickFunnels.
Disclosure: I may receive affiliate compensation for some of the links below at no cost to you if you decide to purchase a paid plan. You can read our affiliate disclosure in our privacy policy. This site is not intending to provide financial advice. This is for entertainment only.