Prepare to pick a side – or straddle both – as we weigh up the strengths and weaknesses of minimalist and maximalist approaches to design. You’ll find a link to our ‘Battle of the Divisive Design Styles’ blog below. With motion being integrated into more and more brand logos, this next trend looks at how you can get a slice of the action. That’s right, we’re looking at animation – and that includes moving social media posts, which tend to outperform their static counterparts in terms of audience interaction and engagement.
Expressing plenty of personalities, brand logos can be abstract – like the repeating reveal of Melbourne-based Soma Studios, which picks out the curves of the letters s, o, m, and an as its name rolls across the screen. The Leeum Museum of Art’s recently refreshed swirling and shifting logo seeks to reflect the ever-changing nature of art. There’s meaning behind Google’s moving logo, too. Morphing between a microphone, a four-color G, a line of ‘listening’ dots, and the recognizable Google name, the GIF represents the search engine’s main services speedily and stylishly.
For an animated logo reveal that’s a little bit Matrix and a little bit Terminator, try out this Cyber Logo Reveal from Envato Elements, which instantly says sci-fi.
For more logo design inspiration, there’s our trend report and logo design guide that will ensure your next creative concept makes a great first impression. In the description, we’ve also included a link to our art of animation guide, which contains everything you need to know about animation – from its history to creating it and integrating it into your work. Finally, our motion graphic trends predictions will keep your designs dynamic – from animated collage and kinetic typography to morphing and liquid motion. Give your brand a voice with this next trend. Here we look at how the current fascination with minimal sans-serif typography is prompting designers to embrace flourishes that will help their work stand out from the crowd.
Like this playful approach in which the words ‘invitation’ and ‘guide’ are stretched, extended, and even seem to fall off the edge of the page. Meanwhile, Counter-Print books go big – quite literally – with bright colors and mismatched fonts.
Then there’s a hint of the bizarre in Funky Candles’ business cards with their clashing colors and letters that look like they are melting – well, like a candle. You’ll find plenty of statement typography to play with on Envato Elements, no matter what message you want to get across. Like this chunky offering from designs that’s bold, bubbly, and makes readers sit up and pay attention.
What fonts are trending in design this year? From 3D typography to elegant serifs, find out what our Envato experts think as they share their top font trends and predictions in our video roundup and blog post that we’ve linked below. Authenticity is all the rage, and in a bid to wear their hearts on their sleeves and present a personable voice, brands are putting customer stories and raw, behind-the-scenes content front and center.
They’re also taking a stand on social causes and environmental issues, like the toilet paper company Who Gives a Crap which uses a candied, conversational tone in its communications. Like this social media post, which poses a simple question that’s aimed at acknowledging our shared humanity.
GoDaddy expresses its brand activism in bold terms, using kinetic typography and simple animated graphics to talk about the wage gap during Women’s History Month. Meanwhile, customer stories are key for the professional networking organization One Roof, which profiles members on its blog. From all this, it’s clear to see that today’s branding efforts don’t shy away from real life – whether that’s sparkling honest conversations or drawing on customer experiences. So why not add feedback and five-star reviews to your social feeds with this customizable testimonial template, we all know that peer-to-peer recommendations are a great way to build trust. Finally, learn how to demonstrate that a business is a force for good by clicking the link to last year’s branding trends roundup which includes a section on brand activism.
Thought TikTok was just teenagers sharing dance routines. Think again. These days, brands are content creators, and if something’s trending on social, they’re going to get in on the action. From TikTok challenges to the latest Netflix series that everyone’s binge-watching, brands and influencers are united by a shared desire to celebrate pop culture. Tapping into the previous trend that’s all about adding a human element, we’re seeing brands utilize influencer-esque formats and enlist employees to create content.
And that includes the team at Envato! Whatever pop culture phenomenon has caught your attention, share your views on every episode of Stranger Things or post your latest lip-syncing efforts with these social media templates.
Combining pop-culture influence with our nostalgia trend from earlier; check out our take on 90s pop culture – the gift that keeps on giving, before learning how to develop a TikTok marketing strategy and get up to speed on the top social video trends. You’ll find all the links you need below. Torn edges, pasted pictures, random words – it’s time to grab your digital glue stick because scrapbooks are back in fashion.
Bringing content to life in a raw, random, and thoroughly retro way, collage-style graphic designs and mixed media are making a real impact. Just look at the exercise book aesthetic channeled by Chanel for a recent campaign that featured grainy imagery and sticky tape accents. Nike sketches a story about the history of its iconic Swoosh using felt tip scrawls and layered archival imagery. Create your own captivating collage with this constructor bundle that can be used in After Effects to customize pre-made scenes or to construct your own.
And, if you are looking for inspiration, get to grips with the distressed textures and hand-drawn doodles of the 90s grunge and the craft illustration trend – which is all about analog textures like brushstrokes, stickers, and woodblock prints.
Finally, discover Photoshop templates that will kickstart your collage creativity. That does it for the branding trends you’ll be seeing in 2023. If this video was helpful, don’t forget to like it below so we know to keep producing more content like this. Subscribe to the Envato YouTube channel to stay up to date with our latest content! Have your say and tell us what trends you’d like us to profile next in the comments below and hit the Envato blog for more trends and tips.
That’s all for now but if you’re keen to stick around, click the thumbnail at the top right of your screen for more trends, or hit the one at the bottom right of your screen to watch the next Envato video, selected just for you. See you next time. 
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